--- title: “Electronic Makeup” Will Probably Terrify You description: A creepy vision of the future—maybe canonical: https://time.com/3144520/electronic-makeup-face-tracking/ author: Matt Vella article:opinion: false article:content_tier: free article:published_time: 2014-08-19T14:22:05.000Z article:modified_time: 2026-04-13T08:02:59.468Z article:section: Business og:title: “Electronic Makeup” Will Probably Terrify You og:description: A creepy vision of the future—maybe og:url: https://time.com/3144520/electronic-makeup-face-tracking/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: “Electronic Makeup” Will Probably Terrify You twitter:description: A creepy vision of the future—maybe twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # "Electronic Makeup" Will Probably Terrify You by [Matt Vella](/author/matt-vella/) ## Matt Vella Aug 19, 2014 2:22 PM CUT by [Matt Vella](/author/matt-vella/) ## Matt Vella Aug 19, 2014 2:22 PM CUT The project above, led by Nobumichi Asai, shows what is possible using cutting-edge face-tracking and computer-generated effects. So-called electronic makeup is the result of projected images on a models face. It’s all happening in real-time, making the possibilities for film and theater vast. If you watch the video, you can see it’s not perfect yet. But the experiment shows what may soon be possible. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3144520/electronic-makeup-face-tracking/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3144520/electronic-makeup-face-tracking/"},"headline":"\"Electronic Makeup\" Will Probably Terrify You","datePublished":"2014-08-19T14:22:05.000Z","dateModified":"2026-04-13T08:02:59.468Z","description":"A creepy vision of the future—maybe","url":"https://time.com/3144520/electronic-makeup-face-tracking/","keywords":["Tech","Technology","Computers","Videos","future"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Matt Vella","jobTitle":null,"url":"https://time.com/author/matt-vella/"}],"articleSection":"Business","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3144520/electronic-makeup-face-tracking/","name":"\"Electronic Makeup\" Will Probably Terrify You"}}]}] ```