--- title: Taylor Swift Unveils 'Shake It Off' from New Album '1989' description: The song is from her new album, 1989, due in October 27 canonical: https://time.com/3138525/taylor-swift-shake-it-off-1989/ author: Nolan Feeney article:opinion: false article:content_tier: free article:published_time: 2014-08-18T21:43:29.000Z article:modified_time: 2026-02-21T09:43:54.950Z article:section: Entertainment og:title: Taylor Swift: "Shake It Off" Music Video og:description: New album '1989' due October og:url: https://time.com/3138525/taylor-swift-shake-it-off-1989/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Taylor Swift: "Shake It Off" Music Video twitter:description: New album '1989' due October twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Watch Taylor Swift Show Off Her Dance Moves in New 'Shake It Off' Video > Sponsored content. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account.  by [Nolan Feeney](https://time.com/author/nolan-feeney/)  ## Nolan Feeney Aug 18, 2014 9:43 PM UTC  by [Nolan Feeney](https://time.com/author/nolan-feeney/)  ## Nolan Feeney Aug 18, 2014 9:43 PM UTC It’s nearing late August in an even-numbered year, which means it’s time for Taylor Swift to once again hijack pop music as we know it. And just like [last time](https://www.youtube.com/watch?v=P6gFma4H7fA), she premiered new music through an online live stream in the company of some very dedicated fans. “Shake It Off,” her bouncy ode to brushing off haters, is the first single from the singer’s upcoming album, _1989,_ which is due Oct. 27 and named after the year of her birth. “I’ve learned a pretty tough lesson that people can say whatever they want about us at any time, and we cannot control that,” the singer told her fans before premiering the song (produced by Max Martin and Shellback) and the dance-heavy video (twerking included). “The only thing we can control is our reaction to that.” Though she broke out of her country music roots with 2012’s _Red_, T-Swift promises that the new record, which she spent two years making, is her “first documented official pop album” as well as her favorite album yet. It’s also inspired by the “limitless potential” of 1980s pop, which is never a bad look for anyone, least of all Swift, who dabbled with the decade’s pop sound on her song [“Sweeter Than Fiction”](https://www.youtube.com/watch?v=IhGp73yBwzo) from the movie _One Chance._ Relive Swift’s dance party announcement on the [Yahoo! live stream here](https://screen.yahoo.com/live/event/taylor-swift). ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3138525/taylor-swift-shake-it-off-1989/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3138525/taylor-swift-shake-it-off-1989/"},"headline":"Watch Taylor Swift Show Off Her Dance Moves in New 'Shake It Off' Video","datePublished":"2014-08-18T21:43:29.000Z","dateModified":"2026-02-21T09:43:54.950Z","description":"Haters gonna hate, T-Swift declares on the first single from her new album, 1989","url":"https://time.com/3138525/taylor-swift-shake-it-off-1989/","keywords":["Music","Taylor Swift","Music Video","1989 topic","shake it off"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Nolan Feeney","jobTitle":null,"url":"https://time.com/author/nolan-feeney/"}],"articleSection":"Entertainment","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3138525/taylor-swift-shake-it-off-1989/","name":"Watch Taylor Swift Show Off Her Dance Moves in New 'Shake It Off' Video"}}]}] ```