--- description: Frost damaged hazelnut crops in Turkey could drive up the price of Nutella. title: Nutella Could Face a Shortage image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6d13a2501a8acd83/69869fb5e8524b1ba9604502/nutella-shortage.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # Grab The Nutella! Hazelnut Price Surge Could Raise Cost of Precious Spread  by [Olivia B. Waxman](/author/olivia-b-waxman/)  ## Olivia B. Waxman Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer Aug 15, 2014 4:22 PM CUT  Deb Lindsey for The Washington Post—Getty Images  by [Olivia B. Waxman](/author/olivia-b-waxman/)  ## Olivia B. Waxman Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer Aug 15, 2014 4:22 PM CUT First, the price of [limes](http://time.com/66053/america-lime-industry-shortage/ "undefined") in the U.S. soared this spring due to bad weather and disease thwarting Mexico’s lime industry. Now Nutella may be facing a similar crisis. Earlier this year, frost damaged the hazelnut crop in Turkey, which supplies around 70% of the world’s hazelnuts, “leaving buyers scrambling for supplies,” the [_Financial Times_](http://www.ft.com/intl/cms/s/3144d9f8-2138-11e4-b96e-00144feabdc0,Authorised=false.html?%5Fi%5Flocation=http%3A%2F%2Fwww.ft.com%2Fcms%2Fs%2F0%2F3144d9f8-2138-11e4-b96e-00144feabdc0.html%3Fsiteedition%3Dintl%26%5Fga%3D1.179201319.2068559080.1374864028&siteedition=intl&%5Fga=1.179201319.2068559080.1374864028&%5Fi%5Freferer=http%3A%2F%2Fqz.com%2F248973%2Fthere-might-not-be-enough-nutella-to-go-around-this-year%2F#axzz3ATBvIV9O "undefined")reports. Hazelnut prices have increased 60%, a 10-year high, raising fears that the price of Nutella could go up because its parent company, Italian chocolatier Ferrero, is the leading buyer of hazelnuts worldwide. (Each 13-ounce jar of the addictive cocoa spread contains [50 hazelnuts](http://www.nutellausa.com/ingredients.htm "undefined").) Ferrero may have ensured its supply of the nuts by [purchasing](http://www.ferrero.com/news/group-news/The-Ferrero-Group-continues-investing-in-Turkey-and-in-the-hazelnut-sector "undefined") the Oltan Group, Turkey’s top procurer and processor of hazelnuts, [according to](http://www.businessweek.com/articles/2014-08-14/nutella-buys-hazelnut-supplier-to-protect-against-worldwide-shortage "undefined") _Businessweek_. [_The Guardian_](http://www.theguardian.com/business/2014/aug/13/hazelnuts-shortfall-price-rise-harvest-turkey "undefined") argues that the price surge could also affect Cadbury, which makes a milk-chocolate candy bar with whole hazelnuts. Nutella is so tasty that it wouldn’t hurt to stock up while it’s still affordable. Who knows whether college students will [start stealing it again](http://www.nytimes.com/2013/03/07/nyregion/for-columbia-students-nutella-in-a-dining-hall-may-be-too-tempting.html?%5Fr=0 "undefined")! But if the price does actually go up, you may want to consult [NewsFeed’s ranking](http://time.com/3686/definitive-ranking-of-nutella-alternatives/ "undefined") of Nutella alternatives. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3116935/nutella-hazelnut-shortage/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3116935/nutella-hazelnut-shortage/"},"headline":"Grab The Nutella! 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