Burger King has learned a valuable lesson: When it comes to french fries, customers might be more interested in ones made of breaded chicken than they are with a healthier option.
The fast food chain announced in a statement that most of its franchises in North America will phase out the lower-calorie “Satisfries” that was rolled out last September as a limited-time offering. About 2,500 of its 7,400 restaurants have opted to keep the item.
“At launch, Burger King Corporation (BKC) announced that guests would ultimately determine how long SATISFRIES™ would remain on the menu,” the statement said. “Earlier this week, franchisees in North America were given the option to continue offering SATISFRIES™ in markets where this game-changing product continues to perform well.”
A small order of Satisfries, which Burger King began automatically adding to kids meals in March, costs 30 cents more than normal fries but has 70 fewer calories. However, the small serving of Satisfries still has more calories—270—than McDonald’s small serving of fries, which has 230 calories and even weighs less.
News of the lower-cal fries’ rollback comes shortly after Burger King’s announcement that it would bring back the cult-favorite Chicken Fries for a limited time due to high customer demand.
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