Looking into the camera, Zuckerberg then nominated Bill Gates, Facebook colleague Sheryl Sandberg, and Netflix CEO Reed Hastings to take on the challenge within 24 hours or to donate $100 dollars.
The video, which was posted on Zuckerberg’s Facebook page, shows him in a tight blue T-shirt and dark pants as he pours a bin filled with cold water over his head.
His reaction? “That was really cold.”
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