From the very outset of his career, LeBron James has sought to be more than one of the world’s best basketball players — he has tried to be a global icon and a billionaire athlete.
He hasn’t yet achieved the latter, but there can be no doubt that LeBron James is a global brand.
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This is how LeBron James the athlete partnered with a number of prominent companies like Nike, Apple, and Coca-Cola to earn cred as LeBron James, The Businessman.
