<!-- mobian-agent-page publisher="time" canonical="https://time.com/3059465/sarah-palin-truman-show/" -->

---
title: Live from Wherever She Is: It&#x27;s the Sarah Palin Channel
description: Want to know Palin’s every inner thought? There’s an online video channel for that
canonical: https://time.com/3059465/sarah-palin-truman-show/
author: Jay Newton-Small
article:opinion: false
article:content_tier: free
article:published_time: 2014-07-30T17:18:43.000Z
article:modified_time: 2026-05-11T05:07:58.497Z
article:section: Politics
og:title: Live from Wherever She Is: It&#x27;s the Sarah Palin Channel
og:description: Want to know Palin’s every inner thought? There’s an online video channel for that
og:url: https://time.com/3059465/sarah-palin-truman-show/
og:site_name: TIME
og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0973147a3b2ca69e/69869dd306f2c1614033022a/sarah-palin1.jpg?branch=production&amp;width=3840&amp;quality=75&amp;auto=webp&amp;crop=16:9
og:image:width: 1200
og:image:height: 675
og:image:alt: Western Conservative Summit
og:type: article
twitter:card: summary_large_image
twitter:title: Live from Wherever She Is: It&#x27;s the Sarah Palin Channel
twitter:description: Want to know Palin’s every inner thought? There’s an online video channel for that
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0973147a3b2ca69e/69869dd306f2c1614033022a/sarah-palin1.jpg?branch=production&amp;width=3840&amp;quality=75&amp;auto=webp&amp;crop=16:9
---

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt0973147a3b2ca69e/69869dd306f2c1614033022a/sarah-palin1.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9)


# Inside Sarah Palin’s Truman Show


![Jay Newton-Small](https://static.time.com/v3/assets/bltea6093859af6183b/blt287b269d0e3547e3/698688f8cd68484ab1093f55/voss-timeheadshots44final.jpg?branch=production&width=3840&quality=75&auto=webp&crop=1:1)

by 

[Jay Newton-Small](https://time.com/author/jay-newton-small/)


![Jay Newton-Small](https://static.time.com/v3/assets/bltea6093859af6183b/blt287b269d0e3547e3/698688f8cd68484ab1093f55/voss-timeheadshots44final.jpg?branch=production&width=96&quality=75&auto=webp)

## Jay Newton-Small


Jul 30, 2014 5:18 PM UTC

![Western Conservative Summit](https://static.time.com/v3/assets/bltea6093859af6183b/blt0973147a3b2ca69e/69869dd306f2c1614033022a/sarah-palin1.jpg?branch=production&width=3840&quality=75&auto=webp&crop=3:2)

Former Alaska Governor and Republican vice presidential nominee Sarah Palin speaks to the crowd of Western Conservative Summit at Hyatt Regency in Denver on July 19\. 2014.

Former Alaska Governor and Republican vice presidential nominee Sarah Palin speaks to the crowd of Western Conservative Summit at Hyatt Regency in Denver on July 19\. 2014.Hyoung Chang—Denver Post/Getty Images

![Jay Newton-Small](https://static.time.com/v3/assets/bltea6093859af6183b/blt287b269d0e3547e3/698688f8cd68484ab1093f55/voss-timeheadshots44final.jpg?branch=production&width=3840&quality=75&auto=webp&crop=1:1)

by 

[Jay Newton-Small](https://time.com/author/jay-newton-small/)


![Jay Newton-Small](https://static.time.com/v3/assets/bltea6093859af6183b/blt287b269d0e3547e3/698688f8cd68484ab1093f55/voss-timeheadshots44final.jpg?branch=production&width=96&quality=75&auto=webp)

## Jay Newton-Small


Jul 30, 2014 5:18 PM UTC

Any time former Alaska Gov. Sarah Palin has a thought, she now can share it with the world, or at least the world of Internet television subscribers willing to pay $9.99 a month or $99.95 a year for Palin’s pearls of wisdom.

The newest platform for Palinisms is brought to us by Tapp, a platform for subscription video channels. Palin is the second channel Tapp has launched, following one for radio relationship guru Steve Arterburn. But while Arterburn usually films his daily shows over a day and a half each week, Palin’s approach is decidedly more Truman-esque — that’s Truman like Jim Carrey’s _The Truman Show_, not the former President.

Tapp installed dozens of cameras in Palin’s two homes, one in Alaska and another in Arizona, so that any time the mood strikes her, she can flip on a camera virtually anywhere in her house and broadcast. “She’s not on a set. She can just riff and you’re seeing your idol in their natural habitat,” Jon Klein, Tapp co-founder and CEO, tells TIME.

Palin has also gone mobile, shooting video on smartphones “as she’s taking her kids around town,” says Klein. “It’s really front row seat of her life as it unfolds,” he adds.

Klein approached Palin with the idea through her lawyer, Bob Barnett, and he has shouldered all the upfront costs, while he’ll split any profits with Palin. He says he’s already happy with the response to their endeavor, though he declines to “characterize” the number of people who have signed up thus far. Active members of the armed services can sign up for free.

So, what does Palin talk about all day long? “She’s really in to what people post— the comments on her Facebook page, she reads Twitter—and she’s really into the communal aspects of things. She loves crowds; loves engaging. Instead of keeping all the responses to herself or turning to \[her husband\] Todd Palin, she can flip on the camera and respond.”

And her “super fans,” as Klein calls her subscriber base, can respond as well. A sampling of some of the comments Palin followers have made on her channel:

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt9c06313e0afec66a/69869dcd36176011aa90d45a/palin-comments2.png?branch=production&width=1200&quality=75&auto=webp)

Curtesy of Tapp cable tv

But Palin’s “super fans” aren’t the only ones who have taken notice. Comedy Central’s [Stephen Colbert registered](http://www.politico.com/blogs/media/2014/07/stephen-colbert-buys-sarah-palin-website-193119.html) the domain TheSarahPalinChannel.com. Thus far, the site just links to a Colbert show segment on Palin and Paul Revere, but Colbert and his staff have promised to have some fun with Palin and her channel’s footage. Super fans, it seems, come in all different forms.

```json
[{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3059465/sarah-palin-truman-show/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3059465/sarah-palin-truman-show/"},"headline":"Inside Sarah Palin’s Truman Show","datePublished":"2014-07-30T17:18:43.000Z","dateModified":"2026-05-11T05:07:58.497Z","description":"Want to know Palin’s every inner thought? There’s an online channel for that","url":"https://time.com/3059465/sarah-palin-truman-show/","keywords":["republicans"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0973147a3b2ca69e/69869dd306f2c1614033022a/sarah-palin1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jay Newton-Small","jobTitle":null,"url":"https://time.com/author/jay-newton-small/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0973147a3b2ca69e/69869dd306f2c1614033022a/sarah-palin1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Western Conservative Summit","caption":"Western Conservative Summit","creditText":"Hyoung Chang—Denver Post/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/republicans/","name":"republicans"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3059465/sarah-palin-truman-show/","name":"Inside Sarah Palin’s Truman Show"}}]}]
```

