--- description: The film studio’s tweet stirred controversy online title: Paramount Apologizes for Teenage Mutant Ninja Turtles 9/11 Snafu image: https://static.time.com/v3/assets/bltea6093859af6183b/blta56c4b801272c5d1/69869db01eebf78440372109/tmnt_september_111.jpg?branch=production&width=1440&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) ## Entertainment Update your preferences in [Account Settings](/account/preferences/) Close * [movies](/tag/movies/) ## movies Update your preferences in [Account Settings](/account/preferences/) Close # Paramount Apologizes for Teenage Mutant Ninja Turtles 9/11 Snafu  by [Denver Nicks](/author/denver-nicks/)  ## Denver Nicks Update your preferences in [Account Settings](/account/preferences/) Close Jul 29, 2014 11:07 PM CUT  Paramount Pictures  by [Denver Nicks](/author/denver-nicks/)  ## Denver Nicks Update your preferences in [Account Settings](/account/preferences/) Close Jul 29, 2014 11:07 PM CUT The film studio Paramount has [issued](http://www.hollywoodreporter.com/heat-vision/paramount-deletes-ninja-turtles-poster-722023?utm%5Fsource=twitter "undefined") an apology after deleting a controversial tweet aimed at advertising the September 11 Australian release of the latest _Teenage Mutant Ninja Turtles_ film. From Twitter handle @ParamountAU, the studio tweeted on Tuesday a picture of the movie poster, which features the turtles falling from an exploding building, The Hollywood Reporter reports. The accompanying text read: “Check out the official poster for #TMNT in cinemas September 11!” Though apparently unintentional, the combination of imagery and release date predictably elicited outrage online, for evoking the terrorist attacks of September 11, 2001, during which desperate victims were seen on camera leaping from the burning World Trade Center. The tweet was quickly deleted but [preserved](http://i.imgur.com/BP67pmS.png "undefined") online. “We are deeply sorry to have used that artwork for the marketing materials promoting the September 11 opening in Australia,” Paramount Australia said in a statement. “Combining that image and date was a mistake. We intended no offense and have taken immediate action to discontinue its use.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3055861/paramount-tmnt/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3055861/paramount-tmnt/"},"headline":"Paramount Apologizes for Teenage Mutant Ninja Turtles 9/11 Snafu","datePublished":"2014-07-29T23:07:34.000Z","dateModified":"2026-02-21T09:24:33.245Z","description":"The film studio’s tweet stirred controversy online","url":"https://time.com/3055861/paramount-tmnt/","keywords":["movies","twitter","controversy"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blta56c4b801272c5d1/69869db01eebf78440372109/tmnt_september_111.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Denver Nicks","jobTitle":null,"url":"https://time.com/author/denver-nicks/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blta56c4b801272c5d1/69869db01eebf78440372109/tmnt_september_111.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"tmnt_september_11","caption":"","creditText":"Paramount Pictures","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/movies/","name":"movies"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3055861/paramount-tmnt/","name":"Paramount Apologizes for Teenage Mutant Ninja Turtles 9/11 Snafu"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"TEENAGE MUTANT NINJA TURTLES Trailer #2","description":"TEENAGE MUTANT NINJA TURTLES Trailer #2","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/rVkVx0rm/poster.jpg?width=720","uploadDate":"2014-06-24T16:52:39.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/rVkVx0rm.m3u8","embedUrl":"https://time.com/3055861/paramount-tmnt/","duration":"PT2M33S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3055861/paramount-tmnt/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```