Dusty Springfield was right all those years ago when she said the best way to a man’s heart was to “show him that you care.” A new study shows that men are more sexually attracted to “responsive” women who tend to their needs, but the same can’t be said about what attracts women to men.
The study, published in the Personality and Social Psychology Bulletin, found that after just meeting, men were more likely to be sexually attracted to a woman who was “responsive,” which meant “aware of what I’m thinking and feeling” or “listening to me.” Men perceived responsive women as more feminine, and therefore more sexually attractive.
Dr. Gurit Birnbaum, one of the authors of the study, said that “responsiveness” could also indicate which women would be viewed as long-term partners vs. short term hookups. “A responsive partner may be perceived as a warm and caring and therefore a desirable long-term partner,” she said in an email.
Unsurprisingly, the female attitude towards male “responsiveness” was more complicated. On the one hand, some women saw responsiveness as an indication that the man would be a desirable mate, while others suspiciously viewed it as a ploy to manipulate them into sex. Still others thought that “responsiveness” was un-masculine, and therefore not sexy.
So there might be actually some science behind the whole “nice guys finish last” thing.
What a bummer.
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Write to Charlotte Alter at charlotte.alter@time.com