July 26, 2014 4:17 PM EDT

Japanese ads are an art form in and of themselves. But this spot produced for Toyota by agency Dentsu Aegis is incredible nonetheless. The premise is dead simple: a group of businessmen are driving through the jungle in their Toyota truck. When they pull over to let one of them relieve themselves, things get … well crazy. The spot is part of a campaign dubbed “Do the Wakudoki,” which encourages consumers to submit clips of themselves dancing.

[AdWeek]

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