--- title: Jimmy Kimmel Live: People Think Casio Watch Is Apple iWatch description: They willingly admit they'll buy pretty much anything with an Apple logo on it canonical: https://time.com/3030818/jimmy-kimmel-cheap-casio-apple-iwatch-video/ author: Samantha Grossman article:opinion: false article:content_tier: free article:published_time: 2014-07-24T19:30:17.000Z article:modified_time: 2026-04-13T07:11:54.831Z og:title: Watch Jimmy Kimmel Hilariously Convince People That a Cheap Casio Is Apple's iWatch og:description: They willingly admit they'll buy pretty much anything with an Apple logo on it og:url: https://time.com/3030818/jimmy-kimmel-cheap-casio-apple-iwatch-video/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Watch Jimmy Kimmel Hilariously Convince People That a Cheap Casio Is Apple's iWatch twitter:description: They willingly admit they'll buy pretty much anything with an Apple logo on it twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Watch Jimmy Kimmel Hilariously Convince People That a Cheap Casio Is Apple's iWatch by [Samantha Grossman](/author/samantha-grossman/) ## Samantha Grossman Jul 24, 2014 7:30 PM CUT by [Samantha Grossman](/author/samantha-grossman/) ## Samantha Grossman Jul 24, 2014 7:30 PM CUT It seems there nothing Jimmy Kimmel loves more than a good old-fashioned prank. (Remember [that time](http://time.com/59502/drake-interview-jimmy-kimmel/ "undefined") he got Drake to dress up in disguise and ask people their opinions about Drake?) This time, Kimmel took a $20 Casio, slapped an Apple logo on it and got his team to trick strangers into thinking it was Apple’s rumored smart watch. Even though the device can really only do things that a basic watch can do — like tell the time, or indicate the date, or act as a stopwatch — people are blinded by that iconic apple logo. “I mean, if it’s Apple, it’s good right?” one guy says. Another woman admits, “I would pretty much buy anything from Apple.” Even, it turns out, a cheap Casio. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3030818/jimmy-kimmel-cheap-casio-apple-iwatch-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3030818/jimmy-kimmel-cheap-casio-apple-iwatch-video/"},"headline":"Watch Jimmy Kimmel Hilariously Convince People That a Cheap Casio Is Apple's iWatch","datePublished":"2014-07-24T19:30:17.000Z","dateModified":"2026-04-13T07:11:54.831Z","description":"They willingly admit they'll buy pretty much anything with an Apple logo on it","url":"https://time.com/3030818/jimmy-kimmel-cheap-casio-apple-iwatch-video/","keywords":["Newsfeed","Technology","Jimmy Kimmel","Humor","iWatch"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Samantha Grossman","jobTitle":null,"url":"https://time.com/author/samantha-grossman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3030818/jimmy-kimmel-cheap-casio-apple-iwatch-video/","name":"Watch Jimmy Kimmel Hilariously Convince People That a Cheap Casio Is Apple's iWatch"}}]}] ```