--- ---  # Pharrell's New Music Video Is Basically a Dove Advertisement  by [Nolan Feeney](https://time.com/author/nolan-feeney/)  ## Nolan Feeney Jul 23, 2014 3:12 PM UTC   by [Nolan Feeney](https://time.com/author/nolan-feeney/)  ## Nolan Feeney Jul 23, 2014 3:12 PM UTC The last time Pharrell [“I Don’t Think It’s Possible For Me to Be a Feminist”](http://time.com/139624/pharrell-says-its-not-possible-for-him-to-be-a-feminist/) Williams starred in a music video that featured giant red letters plastered all over your screen, it [didn’t go over so well](http://en.wikipedia.org/wiki/Blurred%5FLines#Controversies). Perhaps that’s why, in his new clip for the funky “Come Get it Bae,” the producer basically films a Dove advertisement with a much more female-friendly message: “Beauty has no expiration date.” (Even the studio kinda looks like the one from that [viral beauty sketches video](https://www.youtube.com/watch?v=XpaOjMXyJGk).) While Pharrell gazes from behind the camera, women of varying ages perform some hand-clapping choreography that even your grandma could probably rock. Sadly, Missy Elliott isn’t on hand to [pass that dutch — as she did at the BET Awards](http://www.bet.com/video/betawards/2014/performances/pharrell-williams-and-missy-elliott.html) — but at least [occasional life coach](http://time.com/2960700/miley-cyrus-bangerz-tour-nbc-special/) Miley Cyrus shows up to represent the youths and [extend a body part](http://imgur.com/7CypKLb) that is [_not_ her tongue](http://www.mileycyrustongue.com/). Pharrell Williams: "Come Get It Bae" Music Video Featuring Miley Cyurs ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3023546/pharrell-come-get-it-bae-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3023546/pharrell-come-get-it-bae-video/"},"headline":"Pharrell's New Music Video Is Basically a Dove Advertisement","datePublished":"2014-07-23T15:12:23.000Z","dateModified":"2026-02-21T09:17:52.270Z","description":"Miley Cyrus also shows up","url":"https://time.com/3023546/pharrell-come-get-it-bae-video/","keywords":["Music","Miley Cyrus","Pharrell","Pharrell Williams"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt074d331459f8c494/69869ce036176094d490d2bc/pharrell-music-video.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Nolan Feeney","jobTitle":null,"url":"https://time.com/author/nolan-feeney/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt074d331459f8c494/69869ce036176094d490d2bc/pharrell-music-video.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"pharrell music video","caption":"pharrell music video","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3023546/pharrell-come-get-it-bae-video/","name":"Pharrell's New Music Video Is Basically a Dove Advertisement"}}]}] ```