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title: Awkward Republican Ads Target Millennials to Get Them to Like the GOP
description: Did they say &quot;apps?&quot; They really understand me
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author: Jessica Roy
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article:published_time: 2014-03-19T14:44:50.000Z
article:modified_time: 2026-04-13T07:07:56.284Z
og:title: The GOP Attempts to Court Millennials With Hilariously Awkward Hipster Ads
og:description: Did they say &quot;apps?&quot; They really get me
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twitter:description: Did they say &quot;apps?&quot; They really get me
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# The GOP Attempts to Court Millennials With Hilariously Awkward Hipster Ads

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by 

[Jessica Roy](https://time.com/author/jessica-roy/)


## Jessica Roy


Mar 19, 2014 2:44 PM UTC

by 

[Jessica Roy](https://time.com/author/jessica-roy/)


## Jessica Roy


Mar 19, 2014 2:44 PM UTC

Do you know what millennials love more than Netflix, green juice and literally not caring about anything ever? If these new GOP ads are any indication, the answer to that question is talking about themselves into a camera without ever looking at said camera.

PolicyMic [writes](http://www.policymic.com/articles/85517/gop-shows-how-not-to-reach-millennials-using-these-hilarious-hipster-ads) that the GOP cast some 20-somethings in confessional-style YouTube videos meant to spread Republican ideals like how much high gas prices and unemployment suck and why government should be small like smartphones.

I can tell by his clothes, glasses and facial hair that Republicans really get me.

Apps! Selfies! Funny mustaches! Now that we have your attention: taxes are bad and you should feel bad.


America.

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