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title: Beer Exchange Is Like a Stock Market for Beer
description: A bar in Kalamazoo, Michigan, prices its drinks according to supply and demand in an ever-evolving happy hour.
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# The Beer List at This Bar Looks Like a Stock Ticker

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by 

[Kyle Chayka](https://time.com/author/kyle-chayka/)


## Kyle Chayka


Jul 17, 2014 6:38 PM UTC

by 

[Kyle Chayka](https://time.com/author/kyle-chayka/)


## Kyle Chayka


Jul 17, 2014 6:38 PM UTC

A bar in Kalamazoo, Michigan, takes the fun of happy hour to a whole new level.

[The Beer Exchange](http://kalamazoobeerexchange.com/index.php?option=com%5Fcontent&view=section&layout=blog&id=21&Itemid=71) has been going viral on [Reddit](http://www.reddit.com/r/mildlyinteresting/comments/2axho5/at%5Fthis%5Fbar%5Fi%5Fgo%5Fto%5Fthe%5Fprices%5Fof%5Fthe%5Fbeers/) and Imgur in the last day because its beer list resembles a [stock ticker](http://imgur.com/OVwgPaz) — or a Bloomberg Terminal that dispenses alcohol. It displays the current prices for various kinds of beer, and as demand for the different types ebbs and flows, the prices rise and fall. Once in a while, there’s even a market crash that brings the beverages to their all-time low.

It’s a happy hour all the time—as long as you’re interested in the right beer. But unlike stock trading, there’s no reward for buying low and selling high. Besides getting buzzed, that is.

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