The United States is a nation of enthusiastic coffee drinkers, and this map created by Quartz reveals what types of Starbucks coffee drinks are most popular throughout the country.
The map is based on data from hundreds of millions of Starbucks transactions across the U.S. Though the most popular beverages across the board were basic brewed coffee and lattes, certain cities showed an affinity for more specific, unique drinks. (We’re looking at you, Memphis and Portland.)
The Brief Newsletter
Quartz also noticed a sort of “cold-hot axis,” meaning that typically warm states like Florida, Texas, New Mexico and Hawaii order more iced coffee than hot coffee overall. Another divide that’s a bit harder to explain is dark vs. light. Cities like Chicago and Philadelphia opt for light roasts, whereas cities like Boston and Seattle go dark.
Other conclusions: people from southern California really love their Frappuccinos, and people from Seattle (Starbucks’ home city) are really into espresso.
SPONSORED FINANCIAL CONTENT
