--- description: Just call them 'freedom waffles' title: Waffle House Boycotts Belgian Waffles in USA World Cup Solidarity image: https://static.time.com/v3/assets/bltea6093859af6183b/blte194cc66aa0805a6/69869a103bc999b94f1a459e/belgium_waffles.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close * [World Cup](/tag/world-cup/) ## World Cup Update your preferences in [Account Settings](/account/preferences/) Close # Waffle House Boycotts Belgian Waffles in World Cup Solidarity by [Joan E. Greve](/author/joan-greve/) ## Joan E. Greve Update your preferences in [Account Settings](/account/preferences/) Close Jul 1, 2014 5:37 PM CUT  Liege waffle with fresh berries and whipped cream at Locolat in Washington, DC. Liege waffle with fresh berries and whipped cream at Locolat in Washington, DC.Evy Mages—Washington Post/Getty Images by [Joan E. Greve](/author/joan-greve/) ## Joan E. Greve Update your preferences in [Account Settings](/account/preferences/) Close Jul 1, 2014 5:37 PM CUT The United States has a new World Cup ally against Belgium: Waffle House. In advance of [Team USA’s Tuesday match against Belgium](http://time.com/2945307/usmnt-usa-belgium-world-cup-soccer-football/ "undefined"), the breakfast chain has gone to extensive lengths on [Twitter](https://twitter.com/WaffleHouse "undefined") to clarify that they do not—and will not—serve Belgian waffles. > [](https://twitter.com/WaffleHouse/status/483594118741123072) The patriotic message was retweeted over 17,000 times as of this writing. And the Georgia-based restaurant chain did not stop there, continuing to tweet clarifications that they have never served Belgian waffles. It’s also cheering along the American soccer team ahead of its do-or-die match. > [](https://twitter.com/WaffleHouse/status/483641867763191808) > [](https://twitter.com/WaffleHouse/status/483964236306325505) Waffle House was not alone in denying any Belgian connection. Beer company Budweiser, which is owned by a company based in Belgium, tweeted a video featuring an American bald eagle and a cheerleader in red, white and blue. > [](https://twitter.com/Budweiser/status/484005536657338368) America faces off against Belgium in Brazil at 4 p.m. ET Tuesday. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2946204/waffle-house-world-cup/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2946204/waffle-house-world-cup/"},"headline":"Waffle House Boycotts Belgian Waffles in World Cup Solidarity","datePublished":"2014-07-01T17:37:57.000Z","dateModified":"2026-02-21T08:55:35.897Z","description":"Just call them 'freedom waffles'","url":"https://time.com/2946204/waffle-house-world-cup/","keywords":["World Cup","Football","Budweiser","Boycott","Team USA","game","Belgium","Soccer","USA","FIFA"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blte194cc66aa0805a6/69869a103bc999b94f1a459e/belgium_waffles.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Joan E. Greve","jobTitle":null,"url":"https://time.com/author/joan-greve/"}],"articleSection":"World","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blte194cc66aa0805a6/69869a103bc999b94f1a459e/belgium_waffles.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Liege waffle with fresh berries and whipped cream at Locolat in Washington, DC.","caption":"Liege waffle with fresh berries and whipped cream at Locolat in Washington, DC.","creditText":"Evy Mages—Washington Post/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/world-cup/","name":"World Cup"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/2946204/waffle-house-world-cup/","name":"Waffle House Boycotts Belgian Waffles in World Cup Solidarity"}}]}] ```