June 29, 2014 10:06 AM EDT
Apple; Gif by Joseph C. Lin—TIME

The first-generation iPhone debuted on June 29, 2007, forever altering the landscape of mobile devices. It helped propel the shift from traditional cell phones to smartphones and helped make Apple one of the most sought-after and valuable brands. Take a look back at how the company’s signature product has changed over the past seven years in the GIF above.

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