Apple CEO Tim Cook dismissed a new book about Apple as “nonsense” on Tuesday.
In Haunted Empire: Apple After Steve Jobs, which hit bookshelves Tuesday, former Wall Street Journal reporter Yukari I. Kane presents Cook and former CEO Steve Jobs as foils. Yukari claims that Apple has become a more traditional company since Steve Jobs’ death because Cook is more of a traditional delegator, whereas Jobs was a creative micromanager.
Yukari ultimately concludes that Apple will fail without Jobs at the helm. “In terms of profits and revenues, there is no question that Apple continues to be a successful company,” Yukari told the New York Times. “But Apple’s own definition of success is much more. Its promise is to be exceptional – to make insanely great products that change the world. The latter is difficult to do without Steve Jobs’s reality distortion field. In its absence, Apple is simply less convincing.”
Cook begs to differ. He issued the following statement in response to the book to CNBC:
This nonsense belongs with some of the other books I’ve read about Apple. It fails to capture Apple, Steve, or anyone else in the company. Apple has over 85,000 employees that come to work each day to do their best work, to create the world’s best products, to put their mark in the universe and leave it better than they found it. This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future.“
[CNBC]
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