--- title: Apple CEO Tim Cook Calls New Book 'Haunted Empire' Nonsense description: Cook dismisses a former Wall Street Journal reporter's take on Apple after Steve Jobs canonical: https://time.com/29336/apple-tim-cook-haunted-empire-book-yukari-kane/ author: Eliana Dockterman article:opinion: false article:content_tier: free article:published_time: 2014-03-18T20:27:33.000Z article:modified_time: 2026-04-13T08:01:45.846Z article:section: Business og:title: Apple CEO Tim Cook Calls New Book on Apple 'Nonsense' og:description: Cook dismisses a former Wall Street Journal reporter's take on Apple after Steve Jobs og:url: https://time.com/29336/apple-tim-cook-haunted-empire-book-yukari-kane/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta753b24bdd27641e/69868604adae44d5b0542041/tim-cook1.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Tim Cook og:type: article twitter:card: summary_large_image twitter:title: Apple CEO Tim Cook Calls New Book on Apple 'Nonsense' twitter:description: Cook dismisses a former Wall Street Journal reporter's take on Apple after Steve Jobs twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta753b24bdd27641e/69868604adae44d5b0542041/tim-cook1.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Tim Cook Calls New Apple Book 'Nonsense'  by [Eliana Dockterman](/author/eliana-dockterman/)  ## Eliana Dockterman Correspondent Mar 18, 2014 8:27 PM CUT  SAN FRANCISCO, CA - OCTOBER 22: Apple CEO Tim Cook speaks during an Apple announcement at the Yerba Buena Center for the Arts on October 22, 2013 in San Francisco, California. The tech giant announced its new iPad Air, a new iPad mini with Retina display, OS X Mavericks and highlighted its Mac Pro. (Photo by Justin Sullivan/Getty Images) SAN FRANCISCO, CA - OCTOBER 22: Apple CEO Tim Cook speaks during an Apple announcement at the Yerba Buena Center for the Arts on October 22, 2013 in San Francisco, California. The tech giant announced its new iPad Air, a new iPad mini with Retina display, OS X Mavericks and highlighted its Mac Pro. (Photo by Justin Sullivan/Getty Images)Justin Sullivan—Getty Images  by [Eliana Dockterman](/author/eliana-dockterman/)  ## Eliana Dockterman Correspondent Mar 18, 2014 8:27 PM CUT Apple CEO Tim Cook [dismissed a new book](http://www.cnbc.com/id/101488949 "undefined") about Apple as “nonsense” on Tuesday. In [_Haunted Empire: Apple After Steve Jobs_](http://www.harpercollins.com/books/Haunted-Empire-Yukari-Iwatani-Kane/?isbn=9780062128256 "undefined"), which hit bookshelves Tuesday, former Wall Street _Journal_ reporter Yukari I. Kane presents Cook and former CEO Steve Jobs as foils. Yukari claims that Apple has become a more traditional company since Steve Jobs’ death because Cook is more of a traditional delegator, whereas Jobs was a creative micromanager. Yukari ultimately concludes that Apple will fail without Jobs at the helm. “In terms of profits and revenues, there is no question that Apple continues to be a successful company,” Yukari [told]( Cook brings more efficiency and organization to Apple, which is good because the company’s increased size and scale requires a professional, consistent leadership style that is more inclusive than Steve Jobs’s was. But this style also adds layers of bureaucracy, which can slow down innovation. "undefined") the New York _Times_. “But Apple’s own definition of success is much more. Its promise is to be exceptional – to make insanely great products that change the world. The latter is difficult to do without Steve Jobs’s reality distortion field. In its absence, Apple is simply less convincing.” Cook begs to differ. He issued the following statement in response to the book to CNBC: --- > “” --- \[[_CNBC_](http://www.cnbc.com/id/101488949 "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/29336/apple-tim-cook-haunted-empire-book-yukari-kane/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/29336/apple-tim-cook-haunted-empire-book-yukari-kane/"},"headline":"Tim Cook Calls New Apple Book 'Nonsense'","datePublished":"2014-03-18T20:27:33.000Z","dateModified":"2026-04-13T08:01:45.846Z","description":"Apple CEO Tim Cook, who took over the company in the wake of legendary tech titan Steve Jobs' death, issued a statement dismissing a Wall Street Journal reporter's book called \"Haunted Empire\" that's critical of the company's performance under Cook","url":"https://time.com/29336/apple-tim-cook-haunted-empire-book-yukari-kane/","keywords":["Tech","Apple","Steve Jobs","Tim cook"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blta753b24bdd27641e/69868604adae44d5b0542041/tim-cook1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Eliana Dockterman","jobTitle":"Correspondent","url":"https://time.com/author/eliana-dockterman/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blta753b24bdd27641e/69868604adae44d5b0542041/tim-cook1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Tim Cook","caption":"Tim Cook","creditText":"Justin Sullivan—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/29336/apple-tim-cook-haunted-empire-book-yukari-kane/","name":"Tim Cook Calls New Apple Book 'Nonsense'"}}]}] ```