--- title: This Gun Control Ad Found a Way to Incorporate Sex Toys in its Message description: Evolve's surprising gun safety ad found a way to link guns with… sex toys. canonical: https://time.com/2927228/evolve-gun-safety-ad-sex/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-06-26T14:22:47.000Z article:modified_time: 2026-04-13T07:11:11.137Z og:title: This Gun Control Ad Found a Way to Incorporate Sex Toys in its Message og:description: Why adults need to lock up their guns og:url: https://time.com/2927228/evolve-gun-safety-ad-sex/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4c986ab9080360f3/69869958adae44774b543e2b/141467879.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5200 og:image:height: 2925 og:image:alt: gun og:type: article twitter:card: summary_large_image twitter:title: This Gun Control Ad Found a Way to Incorporate Sex Toys in its Message twitter:description: Why adults need to lock up their guns twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4c986ab9080360f3/69869958adae44774b543e2b/141467879.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # This Brilliant Ad Uses Sex Toys to Promote Gun Safety > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Jun 26, 2014 2:22 PM UTC  Revolver Revolver Getty Images by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Jun 26, 2014 2:22 PM UTC As if gun safety wasn’t enough of a conversation starter, an organization called [Evolve](http://www.takeonthecode.com) found a way to promote the reduction of gun violence with, um, dildos. Using the widely known fact that kids have absolutely zero respect for privacy at all—they will open your not-so-secret drawer and play with your things—the commercial shows two mothers’ conversations rudely getting interrupted by their sons sword fighting with one mom’s sex toys. Embarrassing, right? But not tragic. “If they find it, they’ll play with it,” a narrator says. “So always lock up your guns.” This isn’t the first time gun control has been linked with sex toys. [In 2011, an adult store in Alabama](http://theweek.com/article/index/212006/only-in-america-trading-guns-for-sex-toys) had a Valentine’s Day promotion that allowed people to trade their firearms for store credit. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2927228/evolve-gun-safety-ad-sex/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2927228/evolve-gun-safety-ad-sex/"},"headline":"This Brilliant Ad Uses Sex Toys to Promote Gun Safety","datePublished":"2014-06-26T14:22:47.000Z","dateModified":"2026-04-13T07:11:11.137Z","description":"Why adults need to lock up their guns","url":"https://time.com/2927228/evolve-gun-safety-ad-sex/","keywords":["Newsfeed","Gun Control","Business topic","video","Ad","commercial"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4c986ab9080360f3/69869958adae44774b543e2b/141467879.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4c986ab9080360f3/69869958adae44774b543e2b/141467879.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"gun","caption":"141467879","creditText":"Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/2927228/evolve-gun-safety-ad-sex/","name":"This Brilliant Ad Uses Sex Toys to Promote Gun Safety"}}]}] ```