--- title: This Gun Control Ad Found a Way to Incorporate Sex Toys in its Message description: Evolve's surprising gun safety ad found a way to link guns with… sex toys. canonical: https://time.com/2927228/evolve-gun-safety-ad-sex/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-06-26T14:22:47.000Z article:modified_time: 2026-04-13T07:11:11.137Z og:title: This Gun Control Ad Found a Way to Incorporate Sex Toys in its Message og:description: Why adults need to lock up their guns og:url: https://time.com/2927228/evolve-gun-safety-ad-sex/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4c986ab9080360f3/69869958adae44774b543e2b/141467879.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: gun og:type: article twitter:card: summary_large_image twitter:title: This Gun Control Ad Found a Way to Incorporate Sex Toys in its Message twitter:description: Why adults need to lock up their guns twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4c986ab9080360f3/69869958adae44774b543e2b/141467879.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # This Brilliant Ad Uses Sex Toys to Promote Gun Safety by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Jun 26, 2014 2:22 PM UTC  Revolver RevolverGetty Images by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Jun 26, 2014 2:22 PM UTC As if gun safety wasn’t enough of a conversation starter, an organization called [Evolve](http://www.takeonthecode.com) found a way to promote the reduction of gun violence with, um, dildos. Using the widely known fact that kids have absolutely zero respect for privacy at all—they will open your not-so-secret drawer and play with your things—the commercial shows two mothers’ conversations rudely getting interrupted by their sons sword fighting with one mom’s sex toys. Embarrassing, right? But not tragic. “If they find it, they’ll play with it,” a narrator says. “So always lock up your guns.” This isn’t the first time gun control has been linked with sex toys. [In 2011, an adult store in Alabama](http://theweek.com/article/index/212006/only-in-america-trading-guns-for-sex-toys) had a Valentine’s Day promotion that allowed people to trade their firearms for store credit. This Gun Control Ad Found a Way to Incorporate Sex Toys in its Message ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2927228/evolve-gun-safety-ad-sex/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2927228/evolve-gun-safety-ad-sex/"},"headline":"This Brilliant Ad Uses Sex Toys to Promote Gun Safety","datePublished":"2014-06-26T14:22:47.000Z","dateModified":"2026-04-13T07:11:11.137Z","description":"Why adults need to lock up their guns","url":"https://time.com/2927228/evolve-gun-safety-ad-sex/","keywords":["Newsfeed","Gun Control","Business topic","video","Ad","commercial"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4c986ab9080360f3/69869958adae44774b543e2b/141467879.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4c986ab9080360f3/69869958adae44774b543e2b/141467879.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"gun","caption":"141467879","creditText":"Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/2927228/evolve-gun-safety-ad-sex/","name":"This Brilliant Ad Uses Sex Toys to Promote Gun Safety"}}]}] ```