--- title: This Gun Control Ad Found a Way to Incorporate Sex Toys in its Message description: Evolve's surprising gun safety ad found a way to link guns with… sex toys. canonical: https://time.com/2927228/evolve-gun-safety-ad-sex/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-06-26T14:22:47.000Z article:modified_time: 2026-10-01T08:57:39.570Z og:title: This Gun Control Ad Found a Way to Incorporate Sex Toys in its Message og:description: Why adults need to lock up their guns og:url: https://time.com/2927228/evolve-gun-safety-ad-sex/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4c986ab9080360f3/69869958adae44774b543e2b/141467879.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5200 og:image:height: 2925 og:image:alt: gun og:type: article twitter:card: summary_large_image twitter:title: This Gun Control Ad Found a Way to Incorporate Sex Toys in its Message twitter:description: Why adults need to lock up their guns twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4c986ab9080360f3/69869958adae44774b543e2b/141467879.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # This Brilliant Ad Uses Sex Toys to Promote Gun Safety > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=1f504b8d-dcc1-4802-82fd-81ff7d8572b1&cr=time-nl-network-2026q3-v1) ## Video: Evolve -- Playthings [Watch (HLS stream): Evolve -- Playthings](https://cdn.jwplayer.com/manifests/8Qv4WwSA.m3u8) (0:30)  _Published 2014-06-26. Evolve -- Playthings_ by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Jun 26, 2014 2:22 PM UTC by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Jun 26, 2014 2:22 PM UTC As if gun safety wasn’t enough of a conversation starter, an organization called [Evolve](http://www.takeonthecode.com) found a way to promote the reduction of gun violence with, um, dildos. Using the widely known fact that kids have absolutely zero respect for privacy at all—they will open your not-so-secret drawer and play with your things—the commercial shows two mothers’ conversations rudely getting interrupted by their sons sword fighting with one mom’s sex toys. Embarrassing, right? But not tragic. “If they find it, they’ll play with it,” a narrator says. “So always lock up your guns.” This isn’t the first time gun control has been linked with sex toys. [In 2011, an adult store in Alabama](http://theweek.com/article/index/212006/only-in-america-trading-guns-for-sex-toys) had a Valentine’s Day promotion that allowed people to trade their firearms for store credit. ## Transcript Did Kyle behave himself? Of course. They're angels. Good. I'm so glad. Kyle, we've got to go. Mommy's got an appointment. Aah! Taste my steel. Never. Oh. If they find it, they'll play with it. [ NOISE ] So always lock up your guns. 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