There is nothing like a commercial for home improvement to get the tears flowing. “The Perfect Daughter,” a new commercial for ProMart Homecenter, shows the touching story of a father who takes it upon himself to make his daughter happy.
The commercial has no words, nor does it need any. Director Ricardo Chadwick meshes the two seemingly-unrelated themes, home improvement and family love, into a short sequence of what looks like a feature film. Fahrenheit DDB from Lima, Peru produced the advertisement. The commercial recently won a silver Lion in Film in Cannes last week, according to Adweek.
Take a look.
More Must-Reads From TIME
- What We Know So Far About the Deadly Earthquakes in Turkey and Syria
- Beyoncé's Album of the Year Snub Fits Into the Grammys' Long History of Overlooking Black Women
- How the U.S. Shot Down the Alleged Chinese Spy Balloon
- Effective Altruism Has a Toxic Culture of Sexual Harassment and Abuse, Women Say
- Inside Bolsonaro's Surreal New Life as a Florida Man—and MAGA Darling
- 'Return to Office' Plans Spell Trouble for Working Moms
- 8 Ways to Read More Books—and Why You Should
- Why Aren't Movies Sexy Anymore?
- How Logan Paul's Crypto Empire Fell Apart
