--- --- # This Ad About a Doorbell Will Totally Make You Cry by [Hannah Goldberg](https://time.com/author/hannah-goldberg/) ## Hannah Goldberg Jun 25, 2014 7:26 PM UTC by [Hannah Goldberg](https://time.com/author/hannah-goldberg/) ## Hannah Goldberg Jun 25, 2014 7:26 PM UTC There is nothing like a commercial for home improvement to get the tears flowing. “The Perfect Daughter,” a new commercial for ProMart Homecenter, shows the touching story of a father who takes it upon himself to make his daughter happy. The commercial has no words, nor does it need any. Director Ricardo Chadwick meshes the two seemingly-unrelated themes, home improvement and family love, into a short sequence of what looks like a feature film. Fahrenheit DDB from Lima, Peru produced the advertisement. The commercial recently won a silver Lion in Film in Cannes last week, according to [Adweek](http://www.adweek.com/news/advertising-branding/ad-day-years-sweetest-home-improvement-ad-will-brighten-your-day-158565). Take a look. Home Improvement Ad Will Make You Cry promart homecenter ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2922165/promart-homecenter-doorbell-ad-cry/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2922165/promart-homecenter-doorbell-ad-cry/"},"headline":"This Ad About a Doorbell Will Totally Make You Cry","datePublished":"2014-06-25T19:26:26.000Z","dateModified":"2026-04-13T08:55:32.838Z","description":"Grab a tissue now","url":"https://time.com/2922165/promart-homecenter-doorbell-ad-cry/","keywords":["Living","Parenting","father","Family","Advertising","Media","entertainment","commercial"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Hannah Goldberg","jobTitle":null,"url":"https://time.com/author/hannah-goldberg/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/2922165/promart-homecenter-doorbell-ad-cry/","name":"This Ad About a Doorbell Will Totally Make You Cry"}}]}] ```