--- description: New CDC Anti-Smoking ads aim to disturb, Tea Party vs. GOP continues in primaries, NCLR says gays are #BornPerfect, and a selfie from Mars. title: Scared Smokeless: CDC's Anti-Smoking Ads Shock image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc8ffaa46c35fd941/698698e7adae4474c3543d4e/tips_2014_montage2-copy.jpg?branch=production&width=1920&quality=75&auto=webp&crop=16:9 ---  * [U.S.](/section/us/) ## U.S. Update your preferences in [Account Settings](/account/preferences/) Close * [The Brief](/tag/the-brief/) ## The Brief Update your preferences in [Account Settings](/account/preferences/) Close # CDC's New Anti-Smoking Ads Aim to Shock by [TIME Video](/author/time-video/) ## TIME Video Update your preferences in [Account Settings](/account/preferences/) Close Jun 24, 2014 3:54 PM CUT  CDC by [TIME Video](/author/time-video/) ## TIME Video Update your preferences in [Account Settings](/account/preferences/) Close Jun 24, 2014 3:54 PM CUT Here are the stories TIME is watching this Tuesday, June 24. New [ads](http://time.com/2914314/the-governments-super-scary-new-anti-smoking-campaign/ "undefined") from the Center of Disease Control look to scare smokers straight with “Tips From Former Smokers” that showcase terrible side effects. More [primaries](http://time.com/2913762/thad-cochran-chris-mcdaniel-mississippi-runoff/ "undefined") in Colorado, Maryland, New York, Oklahoma and Utah, including a tense runoff in Mississippi between Senate stalwart Thad Cochran and Tea Party favorite Chris McDaniel. The [National Center for Lesbian Rights](http://time.com/2907989/bornperfect-gay-conversion-reparative-therapy/ "undefined") have started a social media campaign using the tag #BornPerfect to fight against gay conversion therapy. And finally, selfies in spaaaaaaaace. Mars rover [Curiosity](http://time.com/2913065/mars-curiosity-rover-selfie/ "undefined") takes a quick pic to celebrate its Martian 1 year anniversary (that’s 687 days to you and me) The Brief is published daily on weekdays. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2917272/anti-smoking-thad-cochran-nclr-curiosity/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2917272/anti-smoking-thad-cochran-nclr-curiosity/"},"headline":"CDC's New Anti-Smoking Ads Aim to Shock","datePublished":"2014-06-24T15:54:13.000Z","dateModified":"2026-02-21T08:35:20.199Z","description":"Welcome to #theBrief, the four stories to know about right now—from the editors of TIME","url":"https://time.com/2917272/anti-smoking-thad-cochran-nclr-curiosity/","keywords":["The Brief"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc8ffaa46c35fd941/698698e7adae4474c3543d4e/tips_2014_montage2-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Video","jobTitle":null,"url":"https://time.com/author/time-video/"}],"articleSection":"U.S.","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc8ffaa46c35fd941/698698e7adae4474c3543d4e/tips_2014_montage2-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Tips_2014_Montage[2] copy","caption":"","creditText":"CDC","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/us/","name":"U.S."}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/the-brief/","name":"The Brief"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/2917272/anti-smoking-thad-cochran-nclr-curiosity/","name":"CDC's New Anti-Smoking Ads Aim to Shock"}}]}] ```