By Hannah Goldberg
June 23, 2014

Starbucks made a very prominent declaration of its support for LGBT rights on Monday when company headquarters raised a rainbow flag in honor of the Seattle Pride Parade.

This isn’t the first time the national coffee chain has used its prominent brand to advocate for the gay community. In 2012, Starbucks was on a list of companies endorsing the legalization of same-sex marriage in Washington state, the Seattle Times reported.

“Given our public stance on diversity and inclusion of all people, particularly on this issue, it makes sense to raise the flag in celebration,” Executive Vice President Lucy Helm said in a statement.

The flag will remain raised throughout the weekend.

Contact us at editors@time.com.

Read More From TIME

EDIT POST