June 18, 2014 3:52 PM EDT

Tech giant Amazon finally announced its long-awaited phone on Wednesday. The so-called Fire Phone will be available July 25 exclusively from AT&T for $199 with a two-year contract. Among the many features announced: multiple front-facing cameras and software that can create interactive 3D effects on screen. Amazon CEO Jeff Bezos likened the technology to the shift from flat artwork to artwork with geometric perspective before the Renaissance. Here’s a close look at what the effect looks like.

More Must-Read Stories From TIME

Contact us at letters@time.com.

Read More From TIME
You May Also Like