--- title: Here’s the Mind-Bending 3D-Effect Amazon’s New Phone Can Create description: Tech giant Amazon finally announced its long-awaited phone on Wednesday. The so-called Fire Phone will be available July 25 exclusively from AT&T for $199 with... canonical: https://time.com/2895918/amazon-fire-phone-3d/ author: Matt Vella article:opinion: false article:content_tier: free article:published_time: 2014-06-18T19:52:17.000Z article:modified_time: 2026-05-11T04:45:50.340Z article:section: Business og:title: Here’s the Mind-Bending 3D-Effect Amazon’s New Phone Can Create og:description: Tech giant Amazon finally announced its long-awaited phone on Wednesday. The so-called Fire Phone will be available July 25 exclusively from AT&T for $199 with... og:url: https://time.com/2895918/amazon-fire-phone-3d/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Here’s the Mind-Bending 3D-Effect Amazon’s New Phone Can Create twitter:description: Tech giant Amazon finally announced its long-awaited phone on Wednesday. The so-called Fire Phone will be available July 25 exclusively from AT&T for $199 with... twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Here's the Mind-Bending 3D-Effect Amazon's New Phone Can Create by [Matt Vella](/author/matt-vella/) ## Matt Vella Jun 18, 2014 7:52 PM CUT by [Matt Vella](/author/matt-vella/) ## Matt Vella Jun 18, 2014 7:52 PM CUT Tech giant Amazon finally announced its [long-awaited phone](http://time.com/2895275/amazon-fire-phone/ "undefined") on Wednesday. The so-called Fire Phone will be available July 25 exclusively from AT&T for $199 with a two-year contract. Among the [many features](http://ti.me/1jzcVQH "undefined") announced: multiple front-facing cameras and software that can create interactive 3D effects on screen. Amazon CEO Jeff Bezos likened the technology to the shift from flat artwork to artwork with geometric perspective before the Renaissance. Here’s a close look at what the effect looks like.  Amazon  Amazon  Amazon ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2895918/amazon-fire-phone-3d/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2895918/amazon-fire-phone-3d/"},"headline":"Here's the Mind-Bending 3D-Effect Amazon's New Phone Can Create","datePublished":"2014-06-18T19:52:17.000Z","dateModified":"2026-05-11T04:45:50.340Z","description":"Tech giant Amazon finally announced its long-awaited phone on Wednesday. The so-called Fire Phone will be available July 25 exclusively from AT&T for $199 with...","url":"https://time.com/2895918/amazon-fire-phone-3d/","keywords":["Tech","Amazon","3D","Fire Phone"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Matt Vella","jobTitle":null,"url":"https://time.com/author/matt-vella/"}],"articleSection":"Business","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/2895918/amazon-fire-phone-3d/","name":"Here's the Mind-Bending 3D-Effect Amazon's New Phone Can Create"}}]}] ```