Amazon’s new Fire Phone comes with a new feature, called Firefly, that lets you scan physical items, then immediately buy them via Amazon — exactly the kind of feature you’d expect on a phone made by an e-commerce behemoth.
Firefly can already recognize up to 100 million different objects, Amazon CEO Jeff Bezos said in a demonstration Wednesday.
With a press of a button, Fire users can scan not only physical objects, but also songs, movies and television episodes through their sounds, according to a press release. Firefly can also detect printed text, including URLs and phone numbers, saving users the time spent on dialing digits or typing web addresses — so long, VR codes.
Amazon has made Firefly’s software development kit (SDK) available to developers to encourage further innovations with the scanning technology. MyFitnessPal, a smartphone app that tracks diet and exercise, is planning to provide nutritional data for objects that Firefly detects, The Verge reports.
The Fire Phone, available July 25, also offers free unlimited photo storage.
More Must-Reads From TIME
- What Student Photojournalists Saw at the Campus Protests
- How Far Trump Would Go
- Why Maternity Care Is Underpaid
- Saving Seconds Is Better Than Hours
- Welcome to the Golden Age of Ryan Gosling
- Scientists Are Finding Out Just How Toxic Your Stuff Is
- The 100 Most Influential People of 2024
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com