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title: There&#x27;s a Kickstarter for a Cat Simulator
description: Catlateral Damage launched a Kickstarter so everyone can experience life as a cat
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# There's a Kickstarter to Help People Experience Life as a Cat

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by 

[Laura Stampler](https://time.com/author/laura-stampler/)


## Laura Stampler


Jun 17, 2014 7:28 PM UTC

by 

[Laura Stampler](https://time.com/author/laura-stampler/)


## Laura Stampler


Jun 17, 2014 7:28 PM UTC

For all those who have stretched out on the patch of sunlight your window illuminated on your living room floor, all-the-while wondering what life would be like if you were a cat: Have we got news for you.

Catlateral Damage—[a first-person, destructive cat simulator, obviously](http://www.catlateraldamage.com/play)—premiered last year and after receiving a positive response, it [launched a Kickstarter to expand to become a full-fledged game](https://www.kickstarter.com/projects/chrixeleon/catlateral-damage). The project aims to earn $40,000 by July 11, and it is already more than $15,000 into its goal.

So what is Catlateral Damage? As the Kickstarter video explains, “Here’s you. You’re a cat! Go be a cat.”

That means human you gets to live a virtual existence as a catnip eating feline who runs around and knocks things over. Like books. And shoes. And plants. A more explicit explanation is as follows:

---

> “”

---

And the donation perks? With a $9,999 donation, founder [Eitan Glinert ](http://www.nytimes.com/2009/01/04/education/edlife/ideas-blindvideo-t.html?%5Fr=3&)will adopt a cat from a local animal shelter. “There is no limit! Make him adopt ALL THE CATS,” the Kickstarter reads. “He’ll periodically send you pitches of the cat, and you are invited to come and hang out with him or her when you are in Boston.”


The game will be available of Windows, Mac, Linux, and Ouya.

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