--- title: Uber Will Let You Catch a Ride in Optimus Prime description: Uber is launching a limited time offer to ride Optimus Prime, a cab over truck inspired Transformers’ Autobot leader. canonical: https://time.com/2889589/uber-optimus-prime/ author: Jack Linshi article:opinion: false article:content_tier: free article:published_time: 2014-06-17T15:51:42.000Z article:modified_time: 2026-02-21T08:27:35.062Z article:section: World og:title: Uber Rolls Out Optimus Prime in 3 Cities og:description: Promoting the upcoming "Transformers" film og:url: https://time.com/2889589/uber-optimus-prime/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt980ae53e4d3f4d14/698697fbcd804da79cccb833/optimus-prime.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Transformers The Ride - 3D Grand Opening Celebration og:type: article twitter:card: summary_large_image twitter:title: Uber Rolls Out Optimus Prime in 3 Cities twitter:description: Promoting the upcoming "Transformers" film twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt980ae53e4d3f4d14/698697fbcd804da79cccb833/optimus-prime.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Uber Will Let You Catch a Ride Aboard Optimus Prime  by [Jack Linshi](/author/jack-linshi/)  ## Jack Linshi Jun 17, 2014 3:51 PM CUT  Optimus Prime attends Transformers The Ride - 3D Grand Opening Celebration at Universal Orlando on June 20, 2013 in Orlando, Florida. Optimus Prime attends Transformers The Ride - 3D Grand Opening Celebration at Universal Orlando on June 20, 2013 in Orlando, Florida.Gustavo Caballero—Getty Images  by [Jack Linshi](/author/jack-linshi/)  ## Jack Linshi Jun 17, 2014 3:51 PM CUT First it was [on-call ice cream trucks](http://blog.uber.com/2013/07/17/ubericecream/ "undefined"), then [Fourth of July choppers](http://blog.uber.com/2013/07/02/uberchopper/ "undefined") and finally [delivery air conditioners](http://blog.uber.com/UberCOOL "undefined")—now Uber is launching a limited-time offer to ride [Optimus Prime](http://blog.uber.com/UberTRANSFORMERS "undefined"), a replica of the 18-wheeler cab that morphs into _Transformers_’ Autobot leader. For three days from 1 p.m. to 7 p.m., Uber users in Dallas (June 16), Phoenix (June 19) and Los Angeles (June 21) will be able to summon Optimus Prime (in his truck form, of course) for a 15-minute experience. Like the [Angry Birds Transformers](http://transformers.angrybirds.com "undefined") game announced yesterday, Uber’s special ride is a promotional tie-in for the upcoming _Transformers: Age of Extinction_, which premieres June 27. But the on-demand car service, valued at a whopping [$17 billion](http://time.com/2839410/uber-17-billion-valuation/ "undefined"), warns that Optimus will be in high demand. “There’s only one Optimus Prime, so making contact will be difficult and may take many tries,” says Uber’s blog. “But don’t give up!” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2889589/uber-optimus-prime/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2889589/uber-optimus-prime/"},"headline":"Uber Will Let You Catch a Ride Aboard Optimus Prime","datePublished":"2014-06-17T15:51:42.000Z","dateModified":"2026-02-21T08:27:35.062Z","description":"Promoting the upcoming Transformers film","url":"https://time.com/2889589/uber-optimus-prime/","keywords":["Companies","Business topic","Uber","film","Transformers"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt980ae53e4d3f4d14/698697fbcd804da79cccb833/optimus-prime.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jack Linshi","jobTitle":null,"url":"https://time.com/author/jack-linshi/"}],"articleSection":"World","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt980ae53e4d3f4d14/698697fbcd804da79cccb833/optimus-prime.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Transformers The Ride - 3D Grand Opening Celebration","caption":"Transformers The Ride - 3D Grand Opening Celebration","creditText":"Gustavo Caballero—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/companies/","name":"Companies"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/2889589/uber-optimus-prime/","name":"Uber Will Let You Catch a Ride Aboard Optimus Prime"}}]}] ```