--- description: Beats Electronics released the Powerbeats2 Wireless ear buds on Thursday, the company’s first wireless headphones that are designed to improve the athletic experience with music. title: Beats Announces its First Wireless Earphones image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5521517b4a1008d6/698697593bc9997f3e1a40d6/powerbeats2-beats-new-wireless-earphones.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Beats Rolls Out its First Wireless Earphones  by [Jack Linshi](/author/jack-linshi/)  ## Jack Linshi Update your preferences in [Account Settings](/account/preferences/) Close Jun 12, 2014 6:53 PM CUT  A pair of red Powerbeats2 Wireless earphones, which were released on Thursday. A pair of red Powerbeats2 Wireless earphones, which were released on Thursday.Courtesy of Beats Electronics.  by [Jack Linshi](/author/jack-linshi/)  ## Jack Linshi Update your preferences in [Account Settings](/account/preferences/) Close Jun 12, 2014 6:53 PM CUT Beats Electronics released the Powerbeats 2 Wireless ear buds on Thursday. The company’s first wireless earphones, the Powerbeats 2 are designed to seamlessly add music to your workout. An upgraded version of the original Powerbeats headset, Powerbeats 2 features a flat cable that runs between the two earbuds, and boasts redesigned ear hooks and a lighter feel, according to [a press release](http://www.beatsbydre.com/on/demandware.store/Sites-beats-Site/default/NewsAndPressRelease-ShowArticleContent?articleID=2014%5FPR%5FPowerbeats%5F2%5FWireless%5FLaunch&fdid=news-press-release "undefined"). A Bluetooth connectivity feature will link the earphones to an iPhone or other music-playing device. “To me this product represents the intersection of sports and music,” Beats president Luke Wood said in the press release. “But most importantly, the Powerbeats 2 Wireless are designed to serve as a tool for athletes at all fitness levels, whether you’re LeBron James in training or just out for a morning run.” The rechargeable battery can power up to 6 hours of non-stop playback. If low on battery, a 15-minute quick charge will provide an extra hours’ worth of music. Available online and in select stores, the product is sold in red, white and black—fewer colors than its predecessor—and retails for $200, while the original Powerbeats has been lowered to $150\. The new device will be widely available next month. Apple announced its intention to acquire Beats Electronics on May 28. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2865173/beats-rolls-out-its-first-wireless-earphones/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2865173/beats-rolls-out-its-first-wireless-earphones/"},"headline":"Beats Rolls Out its First Wireless Earphones","datePublished":"2014-06-12T18:53:52.000Z","dateModified":"2026-04-13T08:02:30.399Z","description":"No tangles in Beats' newest product","url":"https://time.com/2865173/beats-rolls-out-its-first-wireless-earphones/","keywords":["Tech","Sports topic","Apple","Beats","electronics","Business topic","Bluetooth"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt5521517b4a1008d6/698697593bc9997f3e1a40d6/powerbeats2-beats-new-wireless-earphones.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jack Linshi","jobTitle":null,"url":"https://time.com/author/jack-linshi/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt5521517b4a1008d6/698697593bc9997f3e1a40d6/powerbeats2-beats-new-wireless-earphones.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Powerbeats2 Wireless Earphones Released by Beats","caption":"Powerbeats2 Wireless Earphones Released by Beats","creditText":"Courtesy of Beats Electronics.","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/2865173/beats-rolls-out-its-first-wireless-earphones/","name":"Beats Rolls Out its First Wireless Earphones"}}]}] ```