--- description: The Supreme Court unanimously voted Thursday in favor of advancing POM Wonderful's false advertising lawsuit against Coca-Cola. title: Supreme Court Supports POM's Lawsuit Against Coca-Cola image: https://static.time.com/v3/assets/bltea6093859af6183b/blt85e1e92994b941b4/6986974f13c79ff2131929e7/pom-coke-supreme-court.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [U.S.](/section/us/) ## U.S. Update your preferences in [Account Settings](/account/preferences/) Close * [justice](/tag/justice/) ## justice Update your preferences in [Account Settings](/account/preferences/) Close # Supreme Court: POM Wonderful Can Sue Coca-Cola by [Joan E. Greve](/author/joan-greve/) ## Joan E. Greve Update your preferences in [Account Settings](/account/preferences/) Close Jun 12, 2014 4:43 PM CUT  POM claimed Coca-Cola falsely advertised a drink that hurt their own sales. POM claimed Coca-Cola falsely advertised a drink that hurt their own sales.MCT—MCT via Getty Images by [Joan E. Greve](/author/joan-greve/) ## Joan E. Greve Update your preferences in [Account Settings](/account/preferences/) Close Jun 12, 2014 4:43 PM CUT The Supreme Court unanimously voted Thursday in favor of advancing POM Wonderful’s false advertising lawsuit against Coca-Cola. POM’s suit asserts that Coke misled consumers when advertising a Minute Maid beverage as a “Pomegranate Blueberry Flavored Blend of 5 Juices.” Coke’s pomegranate-blueberry blend violated the Lanham Trademark Act — which prohibits false advertising statements on products — because the drink contains only 0.5% of the two juices, POM argues. Eight Supreme Court judges (Justice Stephen Breyer recused himself from the case) unanimously overturned two lower courts rulings that the FDA’s approval of the drink should stand. Justice Anthony Kennedy wrote for the court, arguing that the FDA’s decision did not preclude all other trademark laws because the governmental agency “does not have the same perspective or expertise in assessing market dynamics that day-to-day competitors possess.” POM’s lawsuit also alleged that Coke’s drink, which is 99 percent apple and grape juices, hurt sales of its own 100 percent pomegranate juice. The Court’s green light to the case means more details of the juicy argument will unfold in the coming months. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2865058/supreme-court-pom-coca-cola/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2865058/supreme-court-pom-coca-cola/"},"headline":"Supreme Court: POM Wonderful Can Sue Coca-Cola","datePublished":"2014-06-12T16:43:19.000Z","dateModified":"2026-02-21T08:23:09.759Z","description":"It's a juicy case","url":"https://time.com/2865058/supreme-court-pom-coca-cola/","keywords":["justice","Supreme Court","coke","Lawsuit","coca-cola"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt85e1e92994b941b4/6986974f13c79ff2131929e7/pom-coke-supreme-court.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Joan E. Greve","jobTitle":null,"url":"https://time.com/author/joan-greve/"}],"articleSection":"U.S.","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt85e1e92994b941b4/6986974f13c79ff2131929e7/pom-coke-supreme-court.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"POM Wonderful's 100% Pomegranate Juice","caption":"POM Wonderful's 100% Pomegranate Juice","creditText":"MCT—MCT via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/us/","name":"U.S."}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/justice/","name":"justice"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/2865058/supreme-court-pom-coca-cola/","name":"Supreme Court: POM Wonderful Can Sue Coca-Cola"}}]}] ```