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---
title: Paula Deen To Launch Online Cooking Network
description: The disgraced former Food Network star tries to mount a comeback
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author: Eliana Dockterman
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article:published_time: 2014-06-11T14:12:42.000Z
article:modified_time: 2026-02-21T08:20:53.878Z
article:section: Entertainment
og:title: Paula Deen cooks up her own online network
og:description: The disgraced former Food Network star tries to mount a comeback
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og:image:alt: Whole Foods Market Grand Tasting Village Featuring MasterCard® Grand Tasting Tents - Food Network South Beach Wine &amp; Food Festival
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twitter:title: Paula Deen cooks up her own online network
twitter:description: The disgraced former Food Network star tries to mount a comeback
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# Paula Deen Cooks Up Her Own Online Network


![Eliana Dockterman](https://static.time.com/v3/assets/bltea6093859af6183b/blt562ce4d8c2d99f2f/69893e0822fb85100ce270af/e_docterman-resize.jpg?branch=production&width=3840&quality=75&auto=webp&crop=1:1)

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[Eliana Dockterman](/author/eliana-dockterman/)


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## Eliana Dockterman


Correspondent

Jun 11, 2014 2:12 PM CUT

![Whole Foods Market Grand Tasting Village Featuring MasterCard® Grand Tasting Tents - Food Network South Beach Wine & Food Festival](https://static.time.com/v3/assets/bltea6093859af6183b/blt240e687968235a90/6986970d810bbb0cb9c921cd/474489783.jpg?branch=production&width=3840&quality=75&auto=webp&crop=3:2)

Paula Deen speaks at Whole Foods Market Grand Tasting Village during the Food Network South Beach Wine & Food Festival on Feb. 23, 2014 in Miami Beach, Fla.

Paula Deen speaks at Whole Foods Market Grand Tasting Village during the Food Network South Beach Wine & Food Festival on Feb. 23, 2014 in Miami Beach, Fla.Alexander Tamargo—Getty Images

![Eliana Dockterman](https://static.time.com/v3/assets/bltea6093859af6183b/blt562ce4d8c2d99f2f/69893e0822fb85100ce270af/e_docterman-resize.jpg?branch=production&width=3840&quality=75&auto=webp&crop=1:1)

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[Eliana Dockterman](/author/eliana-dockterman/)


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## Eliana Dockterman


Correspondent

Jun 11, 2014 2:12 PM CUT

Former _Food Network_ star Paula Deen [announced on her website](http://www.pauladeen.com/article%5Fview/come%5Fjoin%5Fthe%5Fpaula%5Fdeen%5Fnetwork/ "undefined") Wednesday that she is launching her own online network in September. She posted to her blog: “Guess who’s going digital, y’all!”

The Paula Deen Network will be a subscription-based service. For a fee, fans will be able to access recipes, tips and instructional videos at any time. Early registration will begin in July, and those who pre-register can win a trip to Savannah, Ga. to join her live studio audience. In order to court subscribers, Deen has set off on a 20-city summer food tour across the U.S.

Deen lost most of her endorsements, her book deal and her TV deals in 2013 after [she acknowledged having used racial slurs](http://entertainment.time.com/2013/06/20/less-than-accidental-racist-why-paula-deens-comments-insult-her-fans-too/ "undefined")—including the N-word—in the past. The confession, in a legal deposition, was sparked by a legal dispute with a former employee who accused Deen of racial discrimination and sexual harassment. The scandal worsened after it was revealed Deen had planned to host a “Southern plantation-styled” wedding featuring African-American servants.

In February, Deen [told _People_](http://time.com/9855/paula-deen-people-magazine-comeback/ "undefined") that she was mounting a comeback: she launched her own company, Paula Deen Ventures, backed by private investment firm Najafi Companies. Najafi gave the Queen of Southern Cooking $75 million to $100 million to oversee her restaurants, cookbook publications and product endorsements. This new digital network with “network-quality” programming is Deen’s first attempt at a comeback.

Deen [told the ](http://online.wsj.com/articles/paula-deen-turns-to-the-web-to-launch-new-cooking-network-1402453882 "undefined")[Wall Street](http://online.wsj.com/articles/paula-deen-turns-to-the-web-to-launch-new-cooking-network-1402453882 "undefined")[ _Journal_](http://online.wsj.com/articles/paula-deen-turns-to-the-web-to-launch-new-cooking-network-1402453882 "undefined")Wednesday that at least one network had offered her a TV show, but she declined. (A Food Network spokesperson told the _Journal_ that she had no knowledge of any Food Network show being offered to the fallen star.) Deen said she decided an online platform was the best way to reach fans. “After much research and talking to our fans, this is what they wanted. They wanted to be able to watch me anytime, anywhere, any place,” Deen said. “iPads are so much lighter to tote around than a TV. In a network program, you only have 22 minutes. The fans are going to see things they have never seen before. They are going to see all of me.”

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