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title: Zero Calorie Chocolate: Kickstarter for Sugar Free Breath Strips
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt516826cbf150b03c/698696b8adae44927a543976/136235503.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# Zero-Calorie Chocolate Could Soon Become a Reality

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by 

[Samantha Grossman](https://time.com/author/samantha-grossman/)


## Samantha Grossman


Jun 9, 2014 2:32 PM UTC

![136235503](https://static.time.com/v3/assets/bltea6093859af6183b/blt516826cbf150b03c/698696b8adae44927a543976/136235503.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Bruges and its chocolate

Bruges and its chocolate Getty Images

by 

[Samantha Grossman](https://time.com/author/samantha-grossman/)


## Samantha Grossman


Jun 9, 2014 2:32 PM UTC

First of all, let us say that we stand by [any](http://healthland.time.com/2011/10/11/study-chocolate-lovers-have-lower-risk-of-stroke/) and [all](http://well.blogs.nytimes.com/2014/04/24/why-chocolate-is-good-for-us/) studies which suggest that chocolate is even marginally good for you and thus, we support indulging your cravings pretty much whenever. But, if you’re trying to get your fix without all those calories and sugar, then you might be in luck.

Calorie-free chocolate “Cravings” are edible strips that you place on your tongue for chocolate flavor. Remember those Listerine breath strips that were all the rage 10 years ago? Yeah, it’s the same idea. No sugar, no calories — just milk chocolate flavor dissolving on your tongue.

Creator Ian Goldfarb launched a [Kickstarter campaign](https://www.kickstarter.com/projects/2077077993/cravings-the-zero-calorie-chocolate) to raise money for the project but fell short of his funding goal. His next plan is to seek an equity investor or a bank loan so he can make Cravings a reality. He seems to believe pretty strongly that zero-calorie chocolate could really take off.

“It’s a chocoholic’s dream,” Goldfarb[ told ](http://www.nydailynews.com/life-style/man-invents-zero-calorie-chocolate-strips-crush-cravings-article-1.1819957)the New York _Daily News_.

Is it _really_, though? Could this really satisfy your chocolate craving like a good old fashioned Hershey’s bar? Probably not, but it _could_ be a good alternative for people who have self-control.

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