--- description: Apple is plugging the iPhone's capabilities as a fitness companion in a new commercial. title: Apple iPhone 5s Commercial Dares You to Burn the 'Chicken Fat' image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close * [Advertising](/tag/advertising/) ## Advertising Update your preferences in [Account Settings](/account/preferences/) Close # Apple Dares You To Burn the 'Chicken Fat' in Latest iPhone Ad by [Victor Luckerson](/author/victor-luckerson/) ## Victor Luckerson Update your preferences in [Account Settings](/account/preferences/) Close Jun 6, 2014 6:34 PM CUT by [Victor Luckerson](/author/victor-luckerson/) ## Victor Luckerson Update your preferences in [Account Settings](/account/preferences/) Close Jun 6, 2014 6:34 PM CUT Ahead of the launch of its own health tracking software in [iOS 8](http://time.com/2811192/apple-ios8-iphone-ipad/ "undefined"), Apple is plugging the iPhone’s capabilities as a fitness companion. In a new commercial, a variety of iPhone 5s owners make use of various wellness apps already available for the device, such as the Nike+ Running app, a golfing app that measures an athlete’s swing and a pedometer app. The goofy song featured in the spot is “Chicken Fat” by Robert Preston. It was originally recorded as part of President John F. Kennedy’s fitness program and sent to schools around the country to rouse kids into exercising, according to [CNET](http://www.cnet.com/news/apple-wants-you-to-get-rid-of-chicken-fat-using-its-iphone/ "undefined"). Apple’s own health software, called HealthKit, arrives as part of iOS 8 this fall. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2839341/apple-iphone-5s-commercial/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2839341/apple-iphone-5s-commercial/"},"headline":"Apple Dares You To Burn the 'Chicken Fat' in Latest iPhone Ad","datePublished":"2014-06-06T18:34:57.000Z","dateModified":"2026-02-21T08:16:30.137Z","description":"Apple is plugging the iPhone's capabilities as a fitness companion in a new commercial.","url":"https://time.com/2839341/apple-iphone-5s-commercial/","keywords":["Advertising","Apple","fitness","iPhone 5S","iOS 8"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Victor Luckerson","jobTitle":null,"url":"https://time.com/author/victor-luckerson/"}],"articleSection":"World","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/advertising/","name":"Advertising"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/2839341/apple-iphone-5s-commercial/","name":"Apple Dares You To Burn the 'Chicken Fat' in Latest iPhone Ad"}}]}] ```