--- description: In its latest attempt to resuscitate revenue, Nintendo hopes to cash in on content creators’ ad revenues title: Nintendo Deal Lets Players Upload Game-Play Footage to YouTube image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb2a1c4e1276ba6a0/698695e9d0b6f21269304af9/nintendo_tomohiro-ohsumibloomberg1.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Nintendo Deal Lets Gamers Upload Directly to YouTube by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close Jun 3, 2014 8:12 AM CUT  A pedestrian walks past an advertisement for Wii U, Nintendo's gaming console, outside a store in the Japanese city of Osaka on May 2, 2014 A pedestrian walks past an advertisement for Wii U, Nintendo's gaming console, outside a store in the Japanese city of Osaka on May 2, 2014Tomohiro Ohsumi—Bloomberg/Getty Images by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close Jun 3, 2014 8:12 AM CUT A new initiative by Nintendo [allows](http://mashable.com/2014/06/02/nintendo-affiliate-youtube/?utm%5Fcid=mash-com-Tw-main-link "undefined") players on Wii U, the company’s latest gaming console, to upload their game-play footage directly to YouTube. The deal comes after Nintendo controversially flagged thousands of game-play clips uploaded to YouTube and blocked content creators from collecting ad revenues. Under the planned affiliate program, earnings will be split among Nintendo, Google (which owns YouTube) and the content creator. Exactly how the cash will be divided has yet to be disclosed. Nintendo posted its third consecutive annual loss last month following disappointing holiday sales. \[[_Mashable_](http://mashable.com/2014/06/02/nintendo-affiliate-youtube/?utm%5Fcid=mash-com-Tw-main-link "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2816446/nintendo-deal-lets-gamers-upload-directly-to-youtube/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2816446/nintendo-deal-lets-gamers-upload-directly-to-youtube/"},"headline":"Nintendo Deal Lets Gamers Upload Directly to YouTube","datePublished":"2014-06-03T08:12:57.000Z","dateModified":"2026-04-13T08:02:23.028Z","description":"In its latest attempt to resuscitate revenue, Nintendo hopes to cash in on content creators’ ad payments","url":"https://time.com/2816446/nintendo-deal-lets-gamers-upload-directly-to-youtube/","keywords":["Tech","Video Games","Nintendo","YouTube"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb2a1c4e1276ba6a0/698695e9d0b6f21269304af9/nintendo_tomohiro-ohsumibloomberg1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb2a1c4e1276ba6a0/698695e9d0b6f21269304af9/nintendo_tomohiro-ohsumibloomberg1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"General Nintendo Imagery As The Company Reports Earnings","caption":"General Nintendo Imagery As The Company Reports Earnings","creditText":"Tomohiro Ohsumi—Bloomberg/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/2816446/nintendo-deal-lets-gamers-upload-directly-to-youtube/","name":"Nintendo Deal Lets Gamers Upload Directly to YouTube"}}]}] ```