--- description: Yes, it's addictive title: Google Launches Virtual LEGO Land in Chrome image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Google Chrome Launches Virtual LEGO Land  by [Dan Kedmey](/author/dan-kedmey/)  ## Dan Kedmey Update your preferences in [Account Settings](/account/preferences/) Close Jan 29, 2014 8:46 AM CUT  by [Dan Kedmey](/author/dan-kedmey/)  ## Dan Kedmey Update your preferences in [Account Settings](/account/preferences/) Close Jan 29, 2014 8:46 AM CUT Google and LEGO have launched an insidious plot, er, app that lets users play with virtual LEGO bricks in their web browsers during work hours while deadlines are rapidly approaching. Google [unveiled](http://googleblog.blogspot.hk/2014/01/chrome-lego-you-can-build-whatever-you.html "undefined") the productivity-sapping feature, “Build With Chrome,” on Tuesday. Users can stack, rotate and snap a variety of bricks onto a virtual pad, powered by WebGL, a 3D graphics technology for web browsers. And suppose you’ve lost months building an [impossibly elaborate choo choo train](http://www.youtube.com/watch?v=rTH1GczPXUM "undefined")? You can publish your creation on [this Google map](http://www.buildwithchrome.com/explore#3d=false&pos=163840x401408 "undefined"), which is rapidly filling up with monuments to time creatively wasted. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/2477/google-chrome-launches-virtual-lego-land/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/2477/google-chrome-launches-virtual-lego-land/"},"headline":"Google Chrome Launches Virtual LEGO Land","datePublished":"2014-01-29T08:46:15.000Z","dateModified":"2026-04-13T08:01:32.429Z","description":"Yes, it's addictive","url":"https://time.com/2477/google-chrome-launches-virtual-lego-land/","keywords":["Tech","Google","Google Maps","Gaming & Culture","App","Lego","social","Chrome","Construction"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Dan Kedmey","jobTitle":null,"url":"https://time.com/author/dan-kedmey/"}],"articleSection":"Business","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/2477/google-chrome-launches-virtual-lego-land/","name":"Google Chrome Launches Virtual LEGO Land"}}]}] ```