--- title: Sex Workers Are the Only Ones Still Using Myspace description: Pimps are putting up profiles stocked with code phrases to advertise sex work on the internet. A new study finds that it's working. canonical: https://time.com/23376/sex-workers-are-basically-the-only-people-still-on-myspace/ author: Kyle Chayka article:opinion: false article:content_tier: free article:published_time: 2014-03-13T15:49:28.000Z article:modified_time: 2026-04-13T07:07:46.306Z og:title: Sex Workers Are Basically the Only People Still on Myspace og:description: Social media helps pimps advertise their business og:url: https://time.com/23376/sex-workers-are-basically-the-only-people-still-on-myspace/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Sex Workers Are Basically the Only People Still on Myspace twitter:description: Social media helps pimps advertise their business twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Sex Workers Are Basically the Only People Still on Myspace by [Kyle Chayka](https://time.com/author/kyle-chayka/) ## Kyle Chayka Mar 13, 2014 3:49 PM UTC by [Kyle Chayka](https://time.com/author/kyle-chayka/) ## Kyle Chayka Mar 13, 2014 3:49 PM UTC What happens when a social network dies? Most users slowly trickle over to other sites, but the absence of normal activity makes an empty social network perfect for some other kinds of interactions. A [new report](http://www.urban.org/UploadedPDF/413047-Underground-Commercial-Sex-Economy.pdf) from the Urban Institute finds that more than half of sex workers are using Myspace as an advertising platform, along with others sites like Facebook and the gambling platform MocoSpace. It’s social media marketing for sex—pimps set up profiles for their workers with codewords like “girlfriend experience” and wait for the customers to inquire. “Friend them, once you make a connection, you let them know what the deal is. It’s \[sex\] for sale,” one former sex worker interviewed in the study explained. “Myspace, all that, it’s just a disguise.” The report shows even Twitter being used to advertise job openings. “Believe it or not, people still use \[social networks\], and the ones that are using them are usually younger, and pimps are on there like crazy,” a Dallas police official said. What’s even more surprising is that these tactics are effective. The study found that pimps and traffickers were making $5,000 to $32,833 a week in major cities where trade was booming. In 2007, the sex industry was worth $39.9 million in Denver and $290 million in Atlanta, the [biggest market](http://www.nytimes.com/2014/03/12/us/in-depth-report-details-economics-of-sex-trade.html?%5Fr=0) in the study. In 2012, MySpace was sold for just $35 million. So really, which is the more profitable business here? [Justin Timberlake](http://www.theguardian.com/technology/2011/jun/30/myspace-internet) probably wouldn’t want to get involved, however. _\[H/T_ [_Daily Dot_](http://www.dailydot.com/lifestyle/sex-prostitution-myspace/)_\]_ ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/23376/sex-workers-are-basically-the-only-people-still-on-myspace/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/23376/sex-workers-are-basically-the-only-people-still-on-myspace/"},"headline":"Sex Workers Are Basically the Only People Still on Myspace","datePublished":"2014-03-13T15:49:28.000Z","dateModified":"2026-04-13T07:07:46.306Z","description":"Social media helps pimps advertise their business","url":"https://time.com/23376/sex-workers-are-basically-the-only-people-still-on-myspace/","keywords":["Newsfeed","Sex","facebook","social networks"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Kyle Chayka","jobTitle":null,"url":"https://time.com/author/kyle-chayka/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/23376/sex-workers-are-basically-the-only-people-still-on-myspace/","name":"Sex Workers Are Basically the Only People Still on Myspace"}}]}] ```