The dads of Project Breastfeeding might not have milk ducts, but they’ve got our hearts. That’s because they’ve started an initiative to help support breastfeeding moms instead of standing by helplessly smoking cigars. Check out these amazing pictures:
“If I Could, I Would”: Photographs of Breastfeeding Dads
The group aims to “de-stigmatize public breastfeeding” with their If I Could, I Would campaign.
“If I could breastfeed, would I do this? Would I step in for my daugther and for my wife?” asks Hector Cruz, in the project’s video. “I came to the conclusion that if I could, I would”
“As fathers we think our role is to figure out what the best carseat is, what the best stroller is, have the right car and put up the crib, but our role is so much deeper than that,” he said. “This project is really helping men. It’s getting education to men to make them better fathers and better husbands.”
Someone get this man a pair of boobs!
More Must-Reads from TIME
- Where Trump 2.0 Will Differ From 1.0
- How Elon Musk Became a Kingmaker
- The Power—And Limits—of Peer Support
- The 100 Must-Read Books of 2024
- Column: If Optimism Feels Ridiculous Now, Try Hope
- The Future of Climate Action Is Trade Policy
- FX’s Say Nothing Is the Must-Watch Political Thriller of 2024
- Merle Bombardieri Is Helping People Make the Baby Decision
Write to Charlotte Alter at charlotte.alter@time.com