--- title: Michelangelo's Rifle-Wielding David Causes Uproar In Italy description: ArmaLite ad depicting Michelangelo's David carrying a rifle causes outrage in Italy, as the minister of culture threatened legal action canonical: https://time.com/17313/italy-furious-at-gun-toting-david-statue-in-u-s-rifle-ad/ author: TIME Staff article:opinion: false article:content_tier: free article:published_time: 2014-03-09T15:55:04.000Z article:modified_time: 2026-02-21T06:40:00.533Z article:section: Entertainment og:title: Michelangelo's Rifle-Wielding David Causes Uproar In Italy og:description: ArmaLite ad depicting Michelangelo's David carrying a rifle causes outrage in Italy, as the minister of culture threatened legal action og:url: https://time.com/17313/italy-furious-at-gun-toting-david-statue-in-u-s-rifle-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt463e05982bcd337b/698684a2d0b6f2854630324a/bkvcjyiceaiqlof.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Armalite og:type: article twitter:card: summary_large_image twitter:title: Michelangelo's Rifle-Wielding David Causes Uproar In Italy twitter:description: ArmaLite ad depicting Michelangelo's David carrying a rifle causes outrage in Italy, as the minister of culture threatened legal action twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt463e05982bcd337b/698684a2d0b6f2854630324a/bkvcjyiceaiqlof.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Italy Furious At Gun-Toting 'David' Statue In U.S. Rifle Ad > Sponsored content. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff Mar 9, 2014 3:55 PM UTC  @ArmaLiteInc @ArmaLiteInc by [TIME Staff](https://time.com/author/time-staff/) ## TIME Staff Mar 9, 2014 3:55 PM UTC A U.S. gun ad featuring Michelangelo’s David [wielding](http://www.ilpost.it/2014/03/08/david-armato-pubblicita/) a rifle has stirred up rage in Italy, where the Renaissance-era sculpture is considered virtually sacrosanct. The advertisement, made by Illinois-based ArmaLite, depicts David holding an AR-50A1 rifle, a large sniper rifle that fires .50 caliber bullets and costs $ 3,300, reports Il Post. The advertisement carries the line “AR-50A1: A work of art.” Italy’s culture minister Dario Franceschini said the image was offensive and violated the law, and an official at the Department of Culture in Florence said it has warned the arms producer not to use the image. Anyone who wants to use the statue of David for “promotional purposes,” said the official, “has to respect the cultural dignity (of the work of art).” But the director of the museum that houses the statue warned legal options may be limited. Michelangelo created the sculpture of the Biblical hero between 1501 and 1504\. It is considered a masterpiece of Renaissance art. ArmaLite is known for producing the M16, the standard weapon for the U.S. Army and several NATO countries for many years. \[[Il Post](http://www.ilpost.it/2014/03/08/david-armato-pubblicita/)\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/17313/italy-furious-at-gun-toting-david-statue-in-u-s-rifle-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/17313/italy-furious-at-gun-toting-david-statue-in-u-s-rifle-ad/"},"headline":"Italy Furious At Gun-Toting 'David' Statue In U.S. Rifle Ad","datePublished":"2014-03-09T15:55:04.000Z","dateModified":"2026-02-21T06:40:00.533Z","description":"An advertisement from Illinois-based weapons manufacturer ArmaLite depicting Michelangelo's sculpture David carrying a AR-50A1 rifle causes outrage in Italy, as the minister of culture threatens legal action","url":"https://time.com/17313/italy-furious-at-gun-toting-david-statue-in-u-s-rifle-ad/","keywords":["Fine Art","Art","Italy"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt463e05982bcd337b/698684a2d0b6f2854630324a/bkvcjyiceaiqlof.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt463e05982bcd337b/698684a2d0b6f2854630324a/bkvcjyiceaiqlof.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Armalite","caption":"Armalite","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/fine-art/","name":"Fine Art"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/17313/italy-furious-at-gun-toting-david-statue-in-u-s-rifle-ad/","name":"Italy Furious At Gun-Toting 'David' Statue In U.S. Rifle Ad"}}]}] ```