New Mad Men Season 7 Poster Gets Psychedelic

AMC has released a new poster for season season of Mad Men, and it’s trippy.

The image at which Don Draper’s silhouette is gazing was created for the show by famed graphic designer Milton Glaser. You may recognize Glaser for his iconic “I ♥ NY” logo. Much of Glaser’s work defined the late 1960s, the time period in which Mad Men will end.

Series creator Matthew Weiner grew up with a poster of Glaser’s work in his home and had always dreamed of working with him. This new design was inspired by his famous 1966 Bob Dylan poster in which Dylan’s hair is replaced by multi-colored spirals.

But what does it mean? Weiner gave some clues to the New York Times:

“There is a dreamlike quality to it, and believe it or not, it is related to the show, and not because it’s psychedelic,” said Mr. Weiner, dressed appropriately for the period, with a buttoned-up suit vest but also a bright pink patterned tie. “That’s not what it’s about. What it’s about is the material and the immaterial world, and that’s what I loved.”

Did the imagery hold any clues to the season, beyond Don Draper’s affection for women and drink? Mr. Weiner, known for being unforthcoming with plot details, said, “This is related to the late ’60s, which is all I will say about it.” He added, “It maintains the idea that this is somehow going on in Don Draper’s mind, which is what the story is always about — and what the back of his head is about, on some level.”

Well, that’s not very helpful, though apparently the colorful poster doesn’t necessarily imply we’ll see more acid tripping on the show this season.

This week, we’ve found out that Don flies somewhere sunny and that he’s dreaming of wine and women.

More teasers are sure to come before the show premieres on April 13.

Write to Eliana Dockterman at eliana.dockterman@time.com.