--- description: What the crap did I just watch? title: LG’s G Flex Smartphone Commercial Is… Um… Unique image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # LG's G Flex Smartphone Commercial Is... Um... Unique by [Doug Aamoth](/author/doug-aamoth/) ## Doug Aamoth Update your preferences in [Account Settings](/account/preferences/) Close Mar 6, 2014 8:45 PM CUT by [Doug Aamoth](/author/doug-aamoth/) ## Doug Aamoth Update your preferences in [Account Settings](/account/preferences/) Close Mar 6, 2014 8:45 PM CUT This [commercial for the LG G Flex](https://www.youtube.com/watch?v=WohB8WDYCZ0 "undefined") is awful and wonderful and it makes me uncomfortable. Like, uncomfortable as in I’m alone right now and I just looked around my office with a furrowed brow even though nobody’s looking over my shoulder. I also laughed at a couple parts, but my sense of humor’s always been a little askew. My former co-worker and current friend Matt Burns over at TechCruch [calls it the worst commercial ever](http://techcrunch.com/2014/03/06/if-lg-was-trying-to-make-the-worst-commercial-ever-theyve-succeeded/ "undefined"); my current co-worker and also-current friend Jared Newman [reviewed the phone and found it lacking](http://techland.time.com/2014/02/11/lg-g-flex-review-curved-smartphone-is-a-costly-conversation-starter/ "undefined") (to put it mildly). If you can get through the above commercial, the tagline — “The Most Human Phone Ever” — makes sense. You have to make it through the commercial though. \*_Looks around empty office again\*_ [The Most Human Phone Ever — LG G Flex](https://www.youtube.com/watch?v=WohB8WDYCZ0 "undefined") \[YouTube\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/14751/lgs-g-flex-smartphone-commercial-is-um-unique/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/14751/lgs-g-flex-smartphone-commercial-is-um-unique/"},"headline":"LG's G Flex Smartphone Commercial Is... Um... Unique","datePublished":"2014-03-06T20:45:58.000Z","dateModified":"2026-04-13T08:01:40.286Z","description":"What the crap did I just watch?","url":"https://time.com/14751/lgs-g-flex-smartphone-commercial-is-um-unique/","keywords":["Tech","LG","Smartphones","commercials","Ads"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Doug Aamoth","jobTitle":null,"url":"https://time.com/author/doug-aamoth/"}],"articleSection":"Business","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/14751/lgs-g-flex-smartphone-commercial-is-um-unique/","name":"LG's G Flex Smartphone Commercial Is... Um... Unique"}}]}] ```