--- title: LeVar Burton's Reading Rainbow Kickstarter Made $1 Million in a Day description: The Reading Rainbow host wants to bring the platform to the web canonical: https://time.com/135828/levar-burton-reading-rainbow/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-05-29T14:34:48.000Z article:modified_time: 2026-04-13T07:10:08.228Z og:title: LeVar Burton's Reading Rainbow Kickstarter Made $1 Million in a Day og:description: The Reading Rainbow host wants to bring the platform to the web og:url: https://time.com/135828/levar-burton-reading-rainbow/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta9c97eea3e306c17/6986910ecd804de061ccb0af/170573546.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2175 og:image:height: 1223 og:image:alt: Reading Rainbow's 30th Anniversary Celebration og:type: article twitter:card: summary_large_image twitter:title: LeVar Burton's Reading Rainbow Kickstarter Made $1 Million in a Day twitter:description: The Reading Rainbow host wants to bring the platform to the web twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta9c97eea3e306c17/6986910ecd804de061ccb0af/170573546.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # LeVar Burton's Reading Rainbow Kickstarter Made $1 Million in a Day > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=58f79d2f-e249-4dda-b023-d107df66b1e8&cr=time-nl-brief-2026q3-v1) by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler May 29, 2014 2:34 PM UTC  Actor LeVar Burton attends the Reading Rainbow's 30th Anniversary Celebration Actor LeVar Burton attends the Reading Rainbow's 30th Anniversary Celebration Imeh Akpan—Getty Images by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler May 29, 2014 2:34 PM UTC LeVar Burton [launched a Kickstarter Wednesday](http://time.com/123119/reading-rainbow-kickstarter/) to raise $1 million by July 2 to revive kids literary classic _Reading Rainbow_ for the web. It took him less than 24 hours to reach that goal. Burton hosted the award-winning series during its 1983 to 2006 run, and he converted it to an iPad app in 2012\. This Kickstarter is an attempt to bring _Reading Rainbow_ to children whose families don’t have iPads. Thursday morning, with 34 days to go, the project has been [backed to the tune of $1.6 million and counting.](https://www.kickstarter.com/projects/readingrainbow/bring-reading-rainbow-back-for-every-child-everywh) Many of the cool Kickstarter incentives—including a picnic with Burton for a $2,500 donation—have already been claimed. A chance to wear the Geordi visor Burton wore in _Star Trek,_ however, is still available for a pledge of $10,000 or more. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/135828/levar-burton-reading-rainbow/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/135828/levar-burton-reading-rainbow/"},"headline":"LeVar Burton's Reading Rainbow Kickstarter Made $1 Million in a Day","datePublished":"2014-05-29T14:34:48.000Z","dateModified":"2026-04-13T07:10:08.228Z","description":"The Reading Rainbow host wants to bring the platform to the web","url":"https://time.com/135828/levar-burton-reading-rainbow/","keywords":["Newsfeed","viral","Kickstarter","entertainment"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blta9c97eea3e306c17/6986910ecd804de061ccb0af/170573546.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blta9c97eea3e306c17/6986910ecd804de061ccb0af/170573546.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Reading Rainbow's 30th Anniversary Celebration","caption":"Reading Rainbow's 30th Anniversary Celebration","creditText":"Imeh Akpan—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/135828/levar-burton-reading-rainbow/","name":"LeVar Burton's Reading Rainbow Kickstarter Made $1 Million in a Day"}}]}] ```