--- description: That's one way not to do social media marketing for Lent... title: Pretzel Crisps Begging People On Twitter Not to Give It Up For Lent image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close * [Advertising](/tag/advertising/) ## Advertising Update your preferences in [Account Settings](/account/preferences/) Close # Brand You Never Heard of Is Begging You Not to Stop Eating It by [Laura Stampler](/author/laura-stampler/) ## Laura Stampler Update your preferences in [Account Settings](/account/preferences/) Close Mar 5, 2014 8:58 PM CUT by [Laura Stampler](/author/laura-stampler/) ## Laura Stampler Update your preferences in [Account Settings](/account/preferences/) Close Mar 5, 2014 8:58 PM CUT Pretzel Crisps is really, really worried that people are going to give it up for Lent. So as part of a strange social media marketing move, it took to Twitter to randomly beg people not to forego the snack. A BuzzFeed editor was implored to not give it up. (He wasn’t going to … he has no idea what Pretzel Crisps are …) As did a writer for _The Tonight Show with Jimmy Fallon:_ > [](https://twitter.com/PretzelCrisps/status/441299482408267777) Social media marketing can be tricky. And although this [isn’t the worst Twitter gimmick we’ve seen](http://www.businessinsider.com/biggest-pr-disasters-of-2012-2012-11 "undefined"), Pretzel Crisps’ random piggybacking onto a religious holiday (with relatively impersonal messaging) seems a little off. Ash Wednesday isn’t typically a notable day on marketers’ calendars, but in a social media-centric world, it’s not entirely surprising for a company to try to tie itself to any event: ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/13098/brand-you-never-heard-of-is-begging-you-not-to-stop-eating-it/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/13098/brand-you-never-heard-of-is-begging-you-not-to-stop-eating-it/"},"headline":"Brand You Never Heard of Is Begging You Not to Stop Eating It","datePublished":"2014-03-05T20:58:12.000Z","dateModified":"2026-05-11T05:08:35.360Z","description":"That's one way not to do social media marketing for Lent...","url":"https://time.com/13098/brand-you-never-heard-of-is-begging-you-not-to-stop-eating-it/","keywords":["Advertising","Social Media","marketing"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"World","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/advertising/","name":"Advertising"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/13098/brand-you-never-heard-of-is-begging-you-not-to-stop-eating-it/","name":"Brand You Never Heard of Is Begging You Not to Stop Eating It"}}]}] ```