--- description: You really ought to have a Yahoo ID, says Yahoo. title: Yahoo to Users: No More Signing in with Google or Facebook image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2f243a8546d8600b/698683f3cd804dc9eacc9928/yahoola.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Yahoo to Users: No More Signing in with Google or Facebook by [Jared Newman](/author/jared-newman/) ## Jared Newman Update your preferences in [Account Settings](/account/preferences/) Close Mar 5, 2014 5:23 PM CUT  The Yahoo! offices are pictured in Santa Monica, California April 18, 2011\. Yahoo! will report its quarterly results on Tuesday. REUTERS/Mario Anzuoni (UNITED STATES - Tags: BUSINESS) The Yahoo! offices are pictured in Santa Monica, California April 18, 2011\. Yahoo! will report its quarterly results on Tuesday. REUTERS/Mario Anzuoni (UNITED STATES - Tags: BUSINESS)Mario Anzuoni—Reuters by [Jared Newman](/author/jared-newman/) ## Jared Newman Update your preferences in [Account Settings](/account/preferences/) Close Mar 5, 2014 5:23 PM CUT Have you been using Google or Facebook to sign into Yahoo services such as Flickr or Fantasy Sports? You won’t be able to in the future, as Yahoo will eventually require a proper Yahoo account instead. [Reuters reports](http://www.reuters.com/article/2014/03/05/us-yahoo-login-idUSBREA2407820140305 "undefined") that the shift will occur gradually, and that Yahoo Sports Tourney Pick’Em will be the first service to require a Yahoo login: --- > “” --- Translation: We’d like to be able to have better-targeted advertising by requiring a single sign-in. The same strategy’s [working out pretty well for Google](http://www.nytimes.com/2014/02/15/technology/the-plus-in-google-plus-its-mostly-for-google.html?%5Fr=0 "undefined"), after all. Okay, maybe that’s a little cynical. If you’re using lots of Yahoo services, it surely makes sense to have a single login for all of them. And with Yahoo buying up companies that deal with contextual information, such as [Donna](http://techland.time.com/2014/01/31/yahoo-donna/ "undefined") and [Aviate](http://techcrunch.com/2014/01/07/yahoo-announces-that-it-has-acquired-intelligent-homescreen-startup-aviate/ "undefined"), it’s possible the company wants in on the AI/virtual assistant craze to compete with [Google](http://techland.time.com/tag/google-now/ "undefined"), [Apple](http://techland.time.com/2012/01/17/why-microsoft-and-google-fear-apples-siri/ "undefined") and [Microsoft](http://techland.time.com/2014/03/03/a-glimpse-at-cortana-microsofts-version-of-siri-and-google-now/ "undefined"). If that’s the case, having a single point of entry into Yahoo services is essential. Not that those reasons are any consolation if you basically just use Yahoo for Fantasy Football. Hope you enjoy your new Yahoo Mail account! ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/12882/yahoo-to-users-no-more-signing-in-with-google-or-facebook/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/12882/yahoo-to-users-no-more-signing-in-with-google-or-facebook/"},"headline":"Yahoo to Users: No More Signing in with Google or Facebook","datePublished":"2014-03-05T17:23:40.000Z","dateModified":"2026-04-13T08:01:39.381Z","description":"You really ought to have a Yahoo ID, says Yahoo.","url":"https://time.com/12882/yahoo-to-users-no-more-signing-in-with-google-or-facebook/","keywords":["Tech","Google","facebook","Apps & Web","yahoo"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2f243a8546d8600b/698683f3cd804dc9eacc9928/yahoola.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jared Newman","jobTitle":null,"url":"https://time.com/author/jared-newman/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2f243a8546d8600b/698683f3cd804dc9eacc9928/yahoola.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"The Yahoo! offices are pictured in Santa Monica","caption":"The Yahoo! offices are pictured in Santa Monica","creditText":"Mario Anzuoni—Reuters","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/12882/yahoo-to-users-no-more-signing-in-with-google-or-facebook/","name":"Yahoo to Users: No More Signing in with Google or Facebook"}}]}] ```