--- title: Peer Pressure Only Lasts Three Days, Study Says description: Wait a few days before you decide whether to follow the pack canonical: https://time.com/123272/peer-pressure-three-days-study/ author: Eliana Dockterman article:opinion: false article:content_tier: free article:published_time: 2014-05-28T17:38:12.000Z article:modified_time: 2026-04-13T08:55:22.281Z og:title: Peer Pressure Lasts Only Three Days, Study Says og:description: Wait a few days before you decide whether to follow the pack og:url: https://time.com/123272/peer-pressure-three-days-study/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8c0a4643deb8fef0/6986911035ba6ff931c0228d/141468044.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5200 og:image:height: 2925 og:image:alt: 141468044 og:type: article twitter:card: summary_large_image twitter:title: Peer Pressure Lasts Only Three Days, Study Says twitter:description: Wait a few days before you decide whether to follow the pack twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8c0a4643deb8fef0/6986911035ba6ff931c0228d/141468044.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Peer Pressure Lasts Only Three Days, Study Says > Sponsored content. 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There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=33f39843-7485-4a6f-9b0a-06ffc90fac89&cr=time-nl-network-2026q3-v1)  by [Eliana Dockterman](https://time.com/author/eliana-dockterman/)  ## Eliana Dockterman Correspondent May 28, 2014 5:38 PM UTC  Businessmen drinking together in bar Businessmen drinking together in bar Image Source—Getty Images/Image Source  by [Eliana Dockterman](https://time.com/author/eliana-dockterman/)  ## Eliana Dockterman Correspondent May 28, 2014 5:38 PM UTC Feeling pressure to go on a date with someone all your friends told you was _so cute_? Just wait three days and your true feelings might be revealed. It turns out the influence of others may not have as big an impact on your decisions as psychological researchers previously thought, according to a [new study](http://pss.sagepub.com/content/early/2014/05/20/0956797614532104.abstract) published in _Psychological Science_. In fact, their opinion may only be impactful for a short period. Researchers at Chinese universities asked men to rate the attractiveness of 280 female faces. After they rated each face, the study participants were shown the average ratings the rest of the experimental group gave the face. They were then asked to rate the same faces after one day, three days, one week or three months. The research team found that individuals’ initial judgments could be altered by others’ opinions in the first three days. After that, they stuck with their initial assessment. “Our findings suggest that because the social-conformity effect lasts several days, it reflects a short-term change in privately held views rather than a transient public compliance,” the authors of the study said in a statement. Obviously, peer pressure can be constant and doesn’t work in the limited, fleeting way tested in this experimental setting. Still, it’s good to know we are capable of making our own decisions independent of our friends — after a few days go by. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/123272/peer-pressure-three-days-study/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/123272/peer-pressure-three-days-study/"},"headline":"Peer Pressure Lasts Only Three Days, Study Says","datePublished":"2014-05-28T17:38:12.000Z","dateModified":"2026-04-13T08:55:22.281Z","description":"Wait a few days before you decide whether to follow the pack","url":"https://time.com/123272/peer-pressure-three-days-study/","keywords":["Living","social","human behavior"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8c0a4643deb8fef0/6986911035ba6ff931c0228d/141468044.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Eliana Dockterman","jobTitle":"Correspondent","url":"https://time.com/author/eliana-dockterman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8c0a4643deb8fef0/6986911035ba6ff931c0228d/141468044.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"141468044","caption":"141468044","creditText":"Image Source—Getty Images/Image Source","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/123272/peer-pressure-three-days-study/","name":"Peer Pressure Lasts Only Three Days, Study Says"}}]}] ```