--- description: The move follows other recent attempts to capitalize on and cater to the U.S.'s rapidly growing Hispanic population title: Univision, T-Mobile Launching Wireless Service For Hispanic Community image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Univision, T-Mobile Launching Wireless Service For Hispanic Community by [Matt Peckham](/author/matt-peckham/) ## Matt Peckham Update your preferences in [Account Settings](/account/preferences/) Close May 15, 2014 3:50 PM CUT by [Matt Peckham](/author/matt-peckham/) ## Matt Peckham Update your preferences in [Account Settings](/account/preferences/) Close May 15, 2014 3:50 PM CUT Spanish language media conglomerate Univision is joining hands with wireless provider T-Mobile to offer a new service tailor-made for Hispanic-Americans. The wireless service, dubbed “Univision Mobile,” will launch May 19 at Walmart as well as at 6,000 other dealer locations. The idea, [according to Univision](http://www.prnewswire.com/news-releases/univision--t-mobile-launch-univision-mobile-a-pioneering-new-wireless-service-designed-for-hispanic-americans-259357331.html "undefined"), is to use T-Mobile’s wireless network to convey Univision programming via its Univision Rewards portal, including custom content like ringtones and wallpapers, first looks at upcoming Univision shows and behind-the-scenes access to Univision-related events and personalities. The Univision deal incorporates T-Mobile’s annual no-contract wireless service options. Univision president of digital and enterprise development Kevin Conroy adds that the plans will be “specifically tailored to our audience’s needs.” The partnership would give Univision a mobile platform for its content, while hypothetically enlarging T-Mobile’s appeal to the Hispanic community. The move comes as others are attempting to capitalize on (and cater to) the U.S.’s rapidly growing Hispanic population: Verizon last year partnered with singer and actress Jennifer Lopez to launch its [Viva Móvil](http://www.getviva.com "undefined") retail brand (designed, in Lopez’s words, “to revolutionize the entire mobile experience for Latinos”). And filmmaker Robert Rodriguez (_El Mariachi_, _From Dusk til Dawn_, _Machete_) recently partnered with Univision, Comcast, DirecTV and Time Warner Cable to launch his English language [El Rey](http://www.elreynetwork.com "undefined") network in December, designed to cater to Latino audiences. Indeed, as Univision notes, Hispanic-Americans currently number 56 million in the U.S. (of 315 million total), and at [current growth projection rates](http://www.census.gov/population/projections/ "undefined"), the U.S. Census Bureau says one in three Americans will be of Hispanic origin by 2050. “Hispanic-Americans are among the largest, most important and most influential groups in the U.S. today,” said Mike Sievert, Chief Marketing Officer for T-Mobile, in a statement. “And they deserve wireless tailored to their interests and needs.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/100916/univision-tmobile-wireless/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/100916/univision-tmobile-wireless/"},"headline":"Univision, T-Mobile Launching Wireless Service For Hispanic Community","datePublished":"2014-05-15T15:50:39.000Z","dateModified":"2026-04-13T08:02:14.858Z","description":"The move follows other recent attempts to capitalize on and cater to the U.S.'s rapidly growing Hispanic population","url":"https://time.com/100916/univision-tmobile-wireless/","keywords":["Tech","T-Mobile","Wireless","Companies","hispanics"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Matt Peckham","jobTitle":null,"url":"https://time.com/author/matt-peckham/"}],"articleSection":"Business","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/100916/univision-tmobile-wireless/","name":"Univision, T-Mobile Launching Wireless Service For Hispanic Community"}}]}] ```