--- description: Because why not? Obviously title: Yes, a Sports Drink Can Is Being Sent to the Moon image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9197a6840d2bc82a/69868f7ecd6848dcbc094ab3/screen-shot-2014-05-15-at-10-28-08-am.png?branch=production&width=1920&quality=75&auto=webp&crop=16:9 ---  * [World](/section/world/) ## World Update your preferences in [Account Settings](/account/preferences/) Close * [marketing](/tag/marketing/) ## marketing Update your preferences in [Account Settings](/account/preferences/) Close # Japanese Sports Drink Headed to the Moon  by [Denver Nicks](/author/denver-nicks/)  ## Denver Nicks Update your preferences in [Account Settings](/account/preferences/) Close May 15, 2014 2:31 PM CUT  Otsuka Pharmaceutical Co.  by [Denver Nicks](/author/denver-nicks/)  ## Denver Nicks Update your preferences in [Account Settings](/account/preferences/) Close May 15, 2014 2:31 PM CUT Rejoice, astronauts of the moon landings to come. A Japanese sports drink company has a [treat](http://lunar-dream.com/ "undefined") in store for you. Otsuka Pharmaceutical Co. announced Thursday their plan to land a can of their sports drink Pocari Sweat on the moon in October 2015, making it the first commercial beverage to reach the lunar surface, according to the company. Otsuka says it hopes people who land on the moon in the future will mix the Pocari Sweat, which ships to the moon in powdered form, with lunar water to make the sports drink. The powdered drink mix will be accompanied in a Pocari Blue-shaped time capsule by messages written by thousands of children around Asia. According to the _Wall Street Journal_, Otsuka [declined](http://blogs.wsj.com/japanrealtime/2014/05/15/japanese-sports-drink-launch-goes-lunar/ "undefined") to reveal the cost of shipping a can of Pocari Blue to the surface of the moon. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/100847/pocari-sweat-moon/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/100847/pocari-sweat-moon/"},"headline":"Japanese Sports Drink Headed to the Moon","datePublished":"2014-05-15T14:31:16.000Z","dateModified":"2026-02-21T07:51:34.770Z","description":"Because why not? Obviously","url":"https://time.com/100847/pocari-sweat-moon/","keywords":["marketing","Japan","moon"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9197a6840d2bc82a/69868f7ecd6848dcbc094ab3/screen-shot-2014-05-15-at-10-28-08-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Denver Nicks","jobTitle":null,"url":"https://time.com/author/denver-nicks/"}],"articleSection":"World","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9197a6840d2bc82a/69868f7ecd6848dcbc094ab3/screen-shot-2014-05-15-at-10-28-08-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Otsuka Pharmaceutical Co.","caption":"","creditText":"Otsuka Pharmaceutical Co.","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/world/","name":"World"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/marketing/","name":"marketing"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/100847/pocari-sweat-moon/","name":"Japanese Sports Drink Headed to the Moon"}}]}] ```