Google continues to add more functionality to mobile searches
Google is making it even easier to be a lazy eater.
Starting Friday, users will be able to order food directly from a Google search. Users who search for nearby restaurants on their phones will see a “Place an order” option in the information card that appears in the search results. Select that button and you’ll have the option of going directly to the restaurant’s page on one of six food-ordering sites: Seamless, Grubhub, Eat24, Delivery.com, BeyondMenu and MyPizza.com.
Google says it plans to add more options in the future.
Embedding more functionality in mobile searches makes sense for Google, which has seen its search dominance put under pressure by the emergence of single-purpose apps. Instead of using Google to find restaurants, for example, users might use Yelp’s app. The tech giant is doing everything it can to make sure Google search results are a kind of one-stop-shop that lets users execute many different types of actions, including ordering lunch.