TIME Apple

Watch Drake Pitch Apple’s New Music Service

"Focus on your body of work"

Rapper and artist Drake said at an Apple event Monday that Apple Music, the company’s new streaming service, is a way for artists and their fans to interact better.

“Focus on your body of work,” he said. “Instead of having to post your stuff on these different and sometimes confusing places, it’s all in one place: and that is Connect.”

TIME coca-cola

You Won’t Believe What Coca-Cola Is Using to Make its Bottles

Coca-Cola Co. Prepares To Release Quarterly Earnings Numbers
Tom Pennington—Getty Images

An earlier version was released in 2009

Coca-Cola now makes some of its bottles entirely out of sugar cane, the company trumpeted recently at the Expo Milano food conference.

Called the PlantBottle, the packaging differs in that it’s derived from sugar cane, not petroleum.

“The first-ever fully recyclable PET plastic beverage bottle made partially from plants looks and functions just like traditional PET plastic, but has a lighter footprint on the planet and its scarce resources,” the company said in a release. The new technology accounts for 30% of the company’s packaging in North America and 7% globally, Coca-Cola said.

The packaging isn’t entirely new. A version was first released in 2009, but at that time it was 30% plant-based plastic, according to Business Insider. Now, it’s made from 100% plastic derived from sugar cane.

More: Read about Coca-Cola in the new Fortune 500 list

“To date, more than 35 billion PlantBottle packages have been distributed in nearly 40 countries,” said Coca-Cola in a statement. “The technology has enabled us to eliminate the potential for more than 315,000 metric tons of carbon dioxide emissions—equivalent to the amount of carbon dioxide emitted from burning more than 743,000 barrels of oil—and save more than 36 million gallons of gas.”

TIME Apple

This Is Apple’s New Spotify Killer

A streaming service, radio station and social network in one

Apple unveiled a streaming music service on Monday to rival popular products from the likes of Spotify, which let users listen to songs without buying them outright. Dubbed simply Apple Music, the service will debut on June 30.

At its annual World Wide Developers Conference in San Fransciso, the world’s most valuable technology company showed off software that combines a variety of music-focused services. Apple Music will allow users to stream songs from the millions of tracks on iTunes. The firm also unveiled Beats One, a 24-hour streaming radio station curated by well-known DJs in New York City, Los Angeles and London. Connect, another feature, is a built-in social network intended to let musicians communicate with fans by previewing upcoming work, for example.

Apple Music will be free for three months and then cost $9.99 per month or $14.99 for families of up to six. Executives said it would be available in more than 100 countries at launch.

“Music is such an important part of our lives and our culture,” CEO Tim Cook said on stage before introducing the service. Cook took the wraps off Apple Music more than an hour and a half into the WWDC keynote presentation, saying he had “one more thing” in a nod to co-founder Steve Jobs’ favored keynote tactic. The presentation included comments from artists like rapper Drake about what the new service meant to them.

The company is hoping that it can convince millions of customers worldwide to change their habits around music, much the way it did more than a decade ago when it introduced the iPod. In 2003, Apple’s introduction of the iTunes Music Store turned downloading individual tracks into the most common way for consumers to purchase music. It also transformed iTunes into the world’s largest music retailer.

Monday’s announcement is a milestone for the burgeoning streaming industry. Many observers expect Apple’s entry into the market to push the technology into the mainstream from where it is today, popular mainly among early adopters. Apple may be able to push the hundreds of millions of iTunes customers — most with credit cards already registered on file — to swing for a subscription on the devices the already use to download songs and albums.

“I’m here because in 2003 the record industry was a state of confusion,” Apple executive Jimmy Iovine said on stage. “This giant invader from the north: technology,” he continued before comparing the current climate in streaming music to the pre-download era.

Though it has been available for years, streaming music still has a relatively small footprint. Some 41 million people globally now pay for streaming music from Spotify, Deezer and others, according to the International Federation of the Phonographic Industry. The group says subscription revenue grew 39% last year to $1.6 billion, while overall download sales fell 8% to $3.6 billion.

Last year, Apple acquired headphonemaker and music-streaming service Beats for $3 billion last year. Data from royalty-tracking firm Audiam showed Beats Music had just 303,000 U.S. subscribers as of December. Market leader Spotify, by comparison, had 4.7 million in the U.S.

TIME Companies

Meet the First Female Apple Executive to Appear Onstage at WWDC

Jennifer Bailey marks a milestone

Jennifer Bailey presented updates to Apple’s payment system at its developers conference Monday, becoming the company’s first female executive ever to grace the stage at the conference.

Bailey, Apple’s vice president of Internet services joined, joined the company in 2003, spending 11 years leading the company’s global online stores before turning her attention to Apple Pay last year, according to her LinkedIn profile. A graduate of Middlebury College with a degree in math, Bailey also holds a business degree from MIT’s Sloan School of Management, and spent a few years in the 90’s at Netscape, the company credited for creating the modern Internet browser.

Bailey’s appearance on the historically all-male stage of the annual conference was a big deal for the company, in part because it marked a shift in the lineup of Apple executives unveiling new Apple products, and in part because of CEO Tim Cook’s pro-diversity comments ahead of Monday’s event.

“It’s the future of our company,” Cook told Mashable during a dinner for its scholarship recipients on Sunday.

Shortly after Bailey’s time on the stage, senior vice president of software engineering Craig Federighi welcomed Susan Prescott, Apple vice president of product marketing. Prescott introduced the company’s News app for iOS, which will take the place of its Newstand app. During its event in March for the Apple Watch, Apple invited former model Christy Turlington Burns to the stage to discuss the new gadget.

This article originally appeared on Fortune.com

TIME Apple

9 Ways the Apple Watch Is About to Get Better

A big update is coming this fall

Apple unveiled several big software upgrades for the Apple Watch at its Worldwide Developers Conference on Monday. The new features will arrive with watchOS 2, coming as a free update this fall.

Among the upcoming Apple Watch upgrades:

  1. Third-party app developers will be able to write apps that run directly on the Apple Watch itself. That should make them faster and more responsive than the current batch of third-party apps, which run on an iPhone paired with the Watch.
  2. New photo-based watch faces are coming, including one that rotates in photos from one of your own albums.
  3. You’ll be able to select any photo and make a watch face out of it, much the same way you set an iPhone background.
  4. App developers can make “Complications” for the Apple Watch faces, tiny widgets that display information and link to other apps.
  5. A new feature called “Time Travel” lets you see information like calendar events and weather in the future.
  6. When charging on its side, the Apple Watch will display a “Nightstand” mode that shows the time horizontally.
  7. Third-party fitness apps will now deliver data directly to Apple’s Activity app, and you can use Siri to begin workouts.
  8. The Maps app’s Transit feature is getting step-by-step subway and bus directions.
  9. You’ll be able to control HomeKit smart home equipment from your Apple Watch.
TIME Netflix

Netflix Just Struck a Big Movie Deal With This Huge Hollywood Star

onstage during the 26th Annual Producers Guild Of America Awards at the Hyatt Regency Century Plaza on January 24, 2015 in Los Angeles, California.
Mark Davis—2015 Getty Images Brad Pitt.

Reports say the deal is worth around $30 million

Netflix announced Monday that it is producing War Machine, a satirical comedy featuring Brad Pitt. The movie will appear in select theaters and on Netflix online in 2016.

The movie is inspired by the book The Operators: The Wild and Terrifying Inside Story of America’s War in Afghanistan.

“War Machine is a rip-roaring, behind-the-facade tale of modern war decision-makers, from the corridors of power to the distant regions of Americas ambitions,” said Ted Sarandos, Netflix’s chief content officer, in a statement. “Brad and David are a perfect team to make this timely, compelling and entertaining film.”

And here’s the plot of the film, according to Netflix:

Determined to win the “impossible” war once and for all with a radical new approach, the general and his motley staff of commanders and press advisers race across the globe navigating delicate international alliances and troop requests, the charged battlefield of Washington politics, the voracious appetite of the media, and the day-to-day management of the war itself – all the while struggling to stay connected to the lives of men and women out in the field.

Citing other reports, Business Insider wrote that the film, which Pitt is producing and will be available exclusively to Netflix subscribers, was acquired for about $30 million. If correct, that sum would make the movie the biggest feature film acquisition buy for Netflix in its history, the article said.

According to the article:

Previously, Netflix’s largest acquired film was the period war drama “Jadotville,” starring “Fifty Shades of Grey” star Jamie Dornan, at the Berlin Film Festival for $17 million. “Jadotville” will also be released in 2016.

“We are so excited to be a part of the inspiring commitment by Netflix to produce cutting-edge content and to deliver it to a global audience,” said Pitt in a statement.

TIME Apple

Apple Just Gave Gamers a Huge Reason to Hope

Apple is making one very important technology change

Big news, Mac gamers: Metal, the codename for Apple’s pitch to one-up OpenGL in iOS, is coming to OS X, according to Apple software engineering VP Craig Federighi at this year’s WWDC. To be fair, it’s a long-expected move, but one that’s as potentially big news for gaming on a Mac as it was when Federighi unveiled the tool a year ago.

Back then, Federighi claimed Metal would dissolve most of the “thick” traditional layer between games and computing hardware, and replace it with one that offers “near bare-to-the-metal access” to Apple’s processors. Federighi called the performance difference Metal offers “stunning.”

A year later, it’s hard to gauge the impact of Metal’s existence. A glance at Apple’s iOS game store reveals pretty old-scool, non-Metal chart-toppers, from Minecraft and Plague Inc. to Terraria and Angry Birds. But in theory, and accepting Apple’s performance claims at face value, adding Metal to OS X sweetens the pot for intrepid developers looking to get more bang for their buck out of Apple’s Mac hardware.

The million dollar question, of course, is how likely Macs are to slough off decades of market share creep. Apple’s been selling Macs at record-breaking levels in recent years, it’s true, and Cupertino now consistently ranks among the top five computer vendors by brand name. But when you break those figures into meaningful operating system market share, Microsoft Windows’ high double digit percentages practically entomb OS X’s low single digits.

Will Metal for OS X woo more developmental investors? Perhaps (and speaking as a Macbook user, I can only hope so). The company’s managed to enlist powerhouse game developer Epic to pitch Metal at the API’s unveiling back in 2014, and Epic was back onstage today to trumpet the Mac announcement with a moderately impressive demo.

So Apple’s got the ballyhoo part down pat. All that’s missing? The games themselves.

TIME Apple

Your iPhone Is About to Understand You Way Better

The new iOS 9 is more intelligent

After installing iOS 9 when it’s publicly available in the fall, you’ll find your iPhone a more helpful assistant than ever before. That’s thanks to a redesign built around context — or what Apple SVP Craig Federighi called “intelligence” on Monday at Apple’s Worldwide Developers Conference when unveiling iOS 9 for the first time.

By far the biggest upgrades in iOS 9 are a newly-renovated Siri and search with “deep linking,” which in combination allow your iPhone to deliver you smarter, context-based information from across multiple apps. Siri is now more context-aware, letting you ask more complex queries like “show me photos from Utah last August.” By learning your daily routines, an iPhone with iOS 9 will be able to predict which apps or information you might want at any particular moment — a news app in the morning and a music app in the evening, for instance. And by working across different apps thanks to a new programming interface, the improved search function can help you more easily find whatever information you’re looking for at a given moment from different sources.

The idea that context can make a smartphone smarter is hardly new. Google’s core strength in search has given it a head start when it comes to context on mobile devices; its Google Now mobile app can perform many of the functions Apple boasted about bringing to iOS 9 on Monday.

Still, Apple’s strong focus on context Monday shows there’s a common acknowledgement among smartphone makers that it’s the next frontier of smartphone development. And while Apple may be a later to the context game, it claims at least one advantage over its rival Google, which makes the popular Android smartphone software: Apple makes money off hardware, not selling ads against users’ searches like Google does. Apple is already making this a selling point against Google’s devices, with Federighi on Monday promising his company wouldn’t share users’ searches with “third parties.”

Here are 5 other improvements coming to iPhones with iOS 9:

  1. Siri will be 40% more accurate and 40% quicker, Apple says.
  2. The Calendar app will estimate travel time to your next appointment based on traffic data and give you a nudge when it thinks it’s time to leave.
  3. While reading an article that you want to come back to later, you can ask Siri to remind you to finish the piece later.
  4. If you get a call from an unknown number, your iPhone can scan your email for the number to try guessing who’s looking to reach you.
  5. When connecting a pair of headphones, your iPhone will automatically suggest some music to play.

TIME Apple

Apple Is About to Drastically Change the Way You Read the News

The new News app in iOS 9 is gorgeous

Apple announced a new app for reading news at its annual World Wide Developer’s conference on Monday in San Francisco. Dubbed News, the app pulls in stories from a variety of publishers such as Conde Nast and Time Inc, presenting them in a rich, magazine-like format.

Apple Vice President of Product Marketing Susan Prescott showed off the news aggregation service. Prescott said the app would learn users’ preferences by analyzing the content of articles they read. “I read ESPN for the articles,” Prescott joked at one point while demonstrating the software on an iPad.

During the presentation, Precott showed content from titles including Time, Entertainment Weekly, Bon Appetite, Wired and others.

Another feature called photo mosaics attempts to recreate the slide show experience, arranging images in a grid format. “We think there’s never been a more beautiful magazine reading experience,” Prescott added.

Apple is making News available in the United States, the United Kingdom and Australia as part of iOS 9, its upcoming mobile operating system update. The app is expected to replace its current Newstand app for magazine and newspaper applications.

TIME Apple

This Is Bill Hader’s Totally Hilarious Apple Keynote Video

Cheesy, but really funny

Apple’s annual World Wide Developer’s conference opened Monday to a packed auditorium of coders and journalists. To open the show, at which the company typically unveils new software, Apple enlisted Saturday Night Live alumnus Bill Hader in the above video.

Hader, who appears to be readying a whimsical, special effects-laden keynote presentation of his own, is filmed in a style similar to the one employed by director Alejandro González Iñárritu in last year’s hit film Birdman. Needless to say, everything goes wrong. And it’s hilarious.

The company is expected to show off a new version of its Mac OS X desktop operating system, iOS 9 for mobile devices, streaming music and more.

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