TIME Apple

Apple Watch Accessories Are Crazy Expensive

Bands range in price from $50 to $450

Even if you don’t plan to spend $17,000 on a gold Apple Watch, Apple is offering plenty of other opportunities to pay exorbitant prices for smartwatch accessories.

Apple Watch bands range in price from $50 for sports bands to $450 for a stainless steel link bracelet. The high-end link is made of more than 100 components and requires nine hours to cut the links that from each strap. All that time and effort apparently makes it very, very expensive.

For those looking to splurge but not totally break the bank, there are also Apple Watch leather bands available costing $150 or $250.

Apple is also charging $30 for an extra Apple Watch charging cable, or $40 for the longer version. Don’t expect to stop paying the Apple premium for devices and accessories any time soon.

TIME Apple

This Is What a $17,000 Apple Product Looks Like

The most expensive Apple Watch costs an arm and a wrist

Apple products have never been cheap — but now we know what it looks like to spend the kind of money that could get you a decent used car on one of the company’s offerings.

The most expensive Apple Watch appears to be the high-end Apple Watch Edition 38mm 18-karat yellow gold case with bright red modern buckle. The cost? $17,000, according to the Apple Store.

Apple first unveiled the Apple Watch late last year, but at the time, it only gave pricing for the entry-level model, pegged at $349 to start. On Monday, Apple CEO Tim Cook detailed a more precise pricing structure for the Apple Watch, saying the ultra high-end Apple Watch Edition models would start at $10,000 and go upwards from there. Cook also revealed that the larger versions of each Apple Watch will cost slightly more than their smaller brethren.

The $17,000 Apple Watch is by far Apple’s most expensive singular offering. Customizing a Mac Pro desktop computer with all the bells and whistles rings up at about $10,000.

The Apple Watch goes on sale April 24, with a preview period beginning April 10.

TIME Gadgets

This Is How Many People Actually Plan to Buy an Apple Watch

According to one poll, the number is surprisingly high

A whole lot of Apple fans are going to buy the company’s new smart watch—at least, that’s the prediction coming from a survey conducted by Adobe.

In a new poll of 1,000 U.S. smartphone and tablet owners, Adobe found that 27% of people polled said they were likely or very likely to buy a smartwatch. Of that cohort, 67% said they were likely to buy the Apple Watch specifically. Overall, Adobe analyst Tamara Gaffney predicts that about 10% of people using iOS devices will purchase an Apple Watch in its first 18 months. That equates to between 25 million and 50 million unit sales for the watch, based on varying estimates of how many iOS devices are currently active.

Meanwhile, other polls have measured that only 5% of U.S. iPhone owners are very likely to buy Apple Watch. The device’s market viability should be more apparent after Apple unveils more pricing and release details at its press conference Monday.

TIME Apple

The Apple Watch Goes On Sale April 24

Apple's wearable will range in price from $349 to more than $10,000

The Apple Watch will be available on April 24 in the U.S. and several other countries, Apple CEO Tim Cook said at a press event Monday. Pre-orders begin on April 10.

The entry-level Apple Watch Sport will start at $349 for the smaller 38mm version and $399 for the larger 42mm watch, Cook said. The mid-level Apple Watch will range from $549 to $1049 for the smaller variety and $599 to $1099 for the bigger variety.

The ultra high-end Apple Watch Edition, meanwhile, will start at $10,000. The Apple Watch Edition is made out of 18-karat solid yellow or rose gold, Apple says.

The Apple Watch’s April 24 date applies to the U.S., Canada, China, France, Germany, Hong Kong, Japan and the U.K.

TIME Apple

Everything We Just Learned About the Apple Watch

It goes on sale April 24 and ranges from $349 to upwards of $10,000

Apple gave more details about its upcoming smartwatch, the Apple Watch, at a press briefing in San Francisco Monday. Some six months after unveiling the device, CEO Tim Cook filled in many of the blanks, such as how much various versions will cost and how long the built-in battery will last.

Cook revealed more about the device’s price. The Watch, which comes in three distinct lines and various metals, is the most customizable device the company has ever sold. The entry-level Watch Sport will cost $349 and $399, depending on the size of the body, 38 millimeters or 42 millimeters. The mid-tier Watch collection will range from $549 to $1099. The top-of-the-line Watch Edition will retail for $10,000 and up. Cook said the later device will be available in limited quantities and only in certain stores.

Apple will begin taking Watch pre-orders on April 10, and is planning to offer a preview program to let customers try the devices on in stores. The Apple Watch will go on sale April 24.

Cook also reviewed the device’s major features, including receiving and making phone calls, reading email, making wireless payments, controlling the music on a connected iPhone, and tracking exercise. Apple’s CEO touted features that let two Apple Watch owners send each other animated messages and imprints of their heart beats. Many of those features had been presented last year.

The Apple Watch will be able to run third-party apps, much like iPhones and iPads, and the firm showed off a few new examples. Kevin Lynch, the company’s vice president of technology, demonstrated a weather application powered by The Weather Channel. Another, messaging app WeChat, works on the Watch much like it does on a smartphone, allowing users to send one another text and images. Other apps included Facebook’s Instagram, ride-hailing app Uber, music app Shazam, and a ticketing system for American Airlines.

Lynch said the Watch connects to a user’s iPhone over both Bluetooth and Wi-Fi, meaning the phone doesn’t necessarily have to be in close range of the watch to provide data connectivity.

Cook for the first time showed off the company’s Apple Watch iPhone software, which will allow users to download apps for the device and configure their wearable via their phones.

He also addressed the Watch’s battery life, one of the device’s biggest unanswered questions. He said the device would last 18 hours on a single charge.

Cook showed a video of former model Christy Turlington using the device. She wore the Watch during a half marathon she ran for charity in Africa. She spoke about how the device tracked her run, including distance and pace. In a departure from previous Apple presentations, Turlington then came on stage wearing the device to give a testimonial. “We want to the Apple Watch to help you prepare for your next marathon,” Cook told her.

Read next: The Apple Watch Edition Not Only Tells Time, It Also Tells Plenty About You

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TIME Apple

Apple Unveils 12-Inch Retina MacBook

The company just introduced its lightest laptop ever

Apple on Monday unveiled a svelte new addition to its lineup of laptops: the 12-inch MacBook. At a press briefing in San Francisco, the electronics giant introduced the long-anticipated update to its MacBook line.

CEO Tim Cook touted the device’s light weight and thin enclosure. It weighs 2 lbs. and, at its thickest point, the MacBook is 13.1 millimeters thick, 24% thinner than the 11-inch MacBook Air. It also features the company’s ultra-high-resolution Retina display. And unlike previous models, the device will be available in multiple colors, silver, grey and gold. Introducing the computer, Cook joked with the audience, “It is unbelievable! Can you even see it?”

Marketing chief Phil Schiller said the device represents the company’s vision of the future for notebooks. Rather than a multitude of ports, the device will have one connector, dubbed USB-C, to provide power, video output, and device connectivity. Schiller said the standard was being adopted across the computer industry. On stage, Schiller called it “the world’s most energy efficient laptop.”

The base model MacBook comes with a 1.1 Ghz dual-core Intel Core M processor, Intel HD 3500 graphics, 8GB of memory, and a 256GB SSD hard drive. It begins at $1,299 and will be available next month. The company also announced several moderate upgrades to its other laptops.

CEO Cook said during the presentation that while the notebook market shrank 2% last year, Apple’s MacBook business grew 21% during the same period. Ultra-light notebooks like the one Apple introduced today have been the lone bright spot as personal computer sales have sputtered over the past few years. According to researcher Gartner, sales of so-called ultra mobile premium computers like the new MacBook are expected to grow to 85 million annually, up from 39 million last year.

Read next: HBO’s Streaming Service Launching Next Month Exclusively on Apple TV

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TIME Media

HBO’s Streaming Service Launching Next Month Exclusively on Apple Devices

It launches in April at $14.99 a month

HBO CEO Richard Plepler confirmed at an Apple event Monday that the Cupertino tech giant will initially be the content company’s exclusive provider for an upcoming standalone streaming service, HBO Now.

“When you subscribe to HBO Now, you will have access to all our acclaimed original programming, past present and future, as well as our unmatched lineup of Hollywood blockbusters,” Plepler said.

HBO NOW will cost $14.99 a month when it launches next month, according to Plepler. Users will get the first month free if they sign up via Apple TV, iPad or iPhone. The service will be available on the Apple TV set-top box and as an iPhone and iPad app in the App Store.

The HBO streaming service will be an Apple exclusive for three months after launching.

HBO first announced it was working on a standalone streaming service last October amid competition from streaming services such as Netflix.

Apple CEO Tim Cook also said Apple is dropping the price of its Apple TV from $99 to $69, a move that should help it compete with Roku’s lineup and Amazon’s Fire TV devices.

Read next: Apple Gives More Detail on Upcoming Smart Watch

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TIME Auto

Why Tesla Is Cutting Jobs in the World’s Biggest Auto Market

Tesla Earns $46 Million In Q4 As Stock Soars Amid Apple Rumors
Joe Raedle—Getty Images People look at a Tesla Motors vehicle on the showroom floor at the Dadeland Mall on February 19, 2014 in Miami, Florida.

The electric car company has been struggling in China

Tesla may be running out of gas in the world’s largest auto market.

The electric car maker confirmed to the Wall Street Journal that it’s cutting jobs in China amid slow sales and sluggish rollouts of electric vehicle infrastructure.

According to research firm JL Warren Capital, less than 2,500 Teslas were registered in China in the last nine months of 2014. 469 of the company’s vehicles were registered in January. Tesla CEO Elon Musk had previously said that selling 5,000 vehicles in China in 2014 would be deemed a success. Tesla declined to comment to the Journal on its sales figures.

One challenge for Tesla in China is the reliance of its electric vehicles on chargers. Because many city residents in China live in apartments, it’s harder for them to keep chargers at home.

Like all automakers, Tesla is eager to establish a strong foothold in China, which became the largest auto market in the world in 2009. More than 21 million cars are expected to be sold in the country this year, an 8% increase from 2014. However, only a tiny fraction of these vehicles use alternative energy sources–in 2014, only 50,000 such cars were sold.

China wants to have 5 million electric cars on the roads by 2020 as a means of reducing rampant pollution problems in the country.

The news of Tesla’s job cuts in China comes after the company actually added more than 4,000 global positions last year.

TIME Innovation

Will.i.am Warns of a Future With 3-D Printed Humans

'Humans – as great as we are – are pretty irresponsible'

Rapper and entrepreneur Will.i.am warned in a new interview that the world will need “new morals” to deal with the advent of 3-d printed humans.

The Black Eyed Peas founder predicted that the technology will exist within “our lifetime,” in an interview with Denizen magazine, and will push “humanity to have to adhere to new responsibilities.”

“New morals, new laws and new codes are going to have to be implemented,” he said. “Humans – as great as we are – are pretty irresponsible. Ask the planet. Ask the environment.”

3-D printing technology has been used to create human organs in the recent years—a development that Will.i.am says suggests that printing a full human is around the corner.

Will.i.am, once of the Black Eyed Peas, serves as the creative director of a 3-D printing company.

[Denizen]

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