On your cellphone, at least
The horror of watching a vertical YouTube video on your cellphone marred by enormous black borders will soon be behind us.
The video site announced Thursday that its redesigned mobile app features a vertical video mode that will better display such content, CNN Money reports. Vertical videos have long been the scourge of the Internet, but they better fit the aspect ratio of smartphones and have become popular among young users thanks to Snapchat, which encourages them.
In addition to improving video playback, the new app features a subscriptions tab that allows users to see a stream of new videos from channels they follow, as well as improved editing tools for shooting video directly within the app. The updated app is available now on Android and coming soon to iOS.
More than half of YouTube’s views now come from mobile devices. The Google-owned brand, which is facing ever-increasing pressure from competitors like Facebook, also revealed that its total watch time is up 60% year-over-year.