TIME brazil

Watch this Hilarious Reply to a Brazilian Politician’s Calls for ‘Heterosexual Pride’

“In a country like Brazil, with so many beautiful guys, it must be really hard to keep straight!”

Activists in Brazil have made a poignant parody video after a senior politician announced that there should be a day to celebrate heterosexual rights.

Eduardo Cunha, the president of Brazil’s Chamber of Deputies, asked the government to consider making Dec. 3 “heterosexual pride” day, reports the BBC.

Cunha’s remarks, not surprisingly, caused offense and inspired a group of filmmakers called Põe Na Roda to make a parody video exploring the fictional problems that straight people face.

Problems like, “Yesterday I was arrested because I was straight.”

The video has gone viral in the South American country, clocking more than 100,000 YouTube views in just a few days.

But the tongue-in-cheek video has a serious message.

“There’s no reason for straight people to have their own day,” Pedro Henrique Mendes Castilho, who made the film, told the BBC. “They have all the rights, they are not a minority group. I made the video in an ironic way to criticize [Cunha].”

[BBC]

TIME Research

Are YouTube Videos With Alcohol Dangerous?

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Getty Images

A new study shows popular YouTube videos make light of alcohol

Prior research has suggested that teen media exposure to alcohol, whether through TV shows or movies, could influence their drinking behaviors. Now, a new study suggests that online videos may also be a site for negative exposure.

In the new study published in the journal Alcoholism: Clinical & Experimental Research, a team of researchers watched 70 of the most popular videos on YouTube related to intoxication in order to see what kinds of messages they were sending.

To do that, the researchers searched for the terms “drunk,” “buzzed,” “hammered,” “tipsy,” and “trashed” and chose the most popular and relevant videos in those categories. In order to characterize the videos, they coded each one for a variety of factors, like how much alcohol was depicted, who the characters were and whether the video showed consequences of binge drinking. Overall, the videos contained more men than women, and usually depicted a specific brand. Rarely did the videos show poor side effects like withdrawal.

The videos with the most “likes” tended to be funny, and the overall vibe of the video was upbeat and positive when a specific brand was mentioned. Hard alcohol was the most common beverage featured, even though beer is the most common alcoholic beverage consumed in the United States, the authors note.

In the study, the researchers didn’t make any connections between watching the videos and drinking more or drinking more dangerously. But their findings shed light on what alcohol-related content is available online. The findings are still preliminary, but online videos may be another way to target young people who might be susceptible to messaging.

Conversely, the researchers also view YouTube as a potential venue to reach young people with positive messages about drinking as well. Videos could educate teenagers about the potential consequences of behaviors like binge drinking. Either way, YouTube may be worth further consideration by public health experts, they note.

TIME Media

3 Ways ‘YouTube Kids’ Will Be Better For Your Children

New app has a streamlined interface and parental controls

If you’ve hung around kids at all in the last few years, you know they love YouTube, even though the video site is only supposed to be for people 13 and up. Now, Google is planning to roll out a YouTube app specifically aimed at kids.

The new app, which launched Monday, is the first in a suite of kid-friendly versions of Google services that the search giant is planning to launch. Here are the child and parent-friendly features of YouTube for Kids that Google has revealed thus far:

A more streamlined interface (and no comments!)

Regular YouTube has at least a dozen different channel categories across a broad variety of topics. YouTube Kids has just four: Television shows, music, educational content and exploring top videos. Comments are also stripped out of the videos, according to USA Today, and images and links are larger than on regular YouTube to make them easier for kids to tap.

Mobile-first design

With more than a third of children under two years old now using smartphones or tablets, it makes sense that Google is building this service for mobile devices instead of desktops. YouTube Kids is available on Android and iOS.

Parental controls

Parents can make sure YouTube doesn’t become a timesink by setting time limits on how long the app can be used. When the limit is reached, the user has to enter a parent-set password to reopen the app. The app will also automatically censor words like “sex,” prompting the child to input a different term.

YouTube Kids will have advertising at launch, but the commercials will be vetted by YouTube’s policy team to ensure they are family-friendly. The app won’t be tied to Google accounts, so kids’ personal information won’t be collected and stored.

MONEY Pets

How to Turn Your Dog into a Cash Cow

Boo the Pomeranian, named the cutest dog in the world Cutest Dog in the World Flies High
Virginamerica/Rex Features—AP Boo the Pomeranian, named the "cutest dog in the world."

Social media can be big business for pets, too.

Your dog may never make it like the beagle Miss P, winner of the 2015 Westminster Kennel Club’s best in show award, but he or she may still have a shot at becoming a YouTube star or nabbing a modeling contract based on an Instagram photo.

It happened for Tuna, a Chiweenie mix of Chihuahua and dachshund. This unlikely Internet star, found as a stray at a California farmer’s market, has more than a million followers on Instagram because of his cartoonish overbite. A book, The Underdog with the Overbite, goes on sale in two weeks with a list price of $14.95.

At the pinnacle is a dog named Boo, a Pomeranian with 17 million fans on Facebook, multiple books and a line of toys. He even got a deal from Virgin America Inc to be its official “pet liaison.”

To bring in money, you need more than a random clip of your dog doing something funny. It takes an orchestrated campaign to gain enough popularity to merit offers from corporate sponsors, get product placement deals, and move merchandise.

“People who have over half a million followers are getting serious money,” says Katie Sturino, who owns Toast, a King Charles pup with no teeth and a tongue that hangs from her mouth. “The ones who have really broken out are getting a lot.”

Rescued from a puppy mill, Toast has 168,000 followers on Instagram. Sturino says she has been working with companies looking for product placement or endorsements.

Going Viral

What captivates a mass audience and goes viral usually is not a fluke, says Jonah Berger, a marketing professor at the Wharton School of Business and author of Contagious: Why Things Catch On. You need a good story to get started, and then you need a savvy strategy.

“We often look at these videos and think they must be luck or by chance,” Berger says. “Can you guarantee that something will go viral and get millions and millions of page views? No, but you can guarantee it will do better.”

Animal advocate and author Wendy Diamond says the biggest influencers are those who have a following and a personality.

“Your dog either has to have a deformity or a disability or a well-connected parent,” Diamond says.

Boo’s connection is clear. His owner, Irene Ahn, is an executive at Facebook Inc, although she has stayed out of the limelight during her dog’s climb.

But there are other routes to the top.

Jon Huang and his girlfriend, Amber Chavez, got Manny, a French bulldog who was the unwanted runt of the litter, at a half-price discount four years ago.

What started as a way to share photos and videos of their puppy with friends and family exploded in the past couple of years to following of about 796,000 on Facebook and 643,000 on Instagram.

“Basically, I just started posting unique pictures,” says Huang, 37.

After photos of Manny sleeping in a sink went viral, the dog’s popularity started to swell. As the monetary potential became clear, Huang says they made charity a big part of the Manny craze. Team Manny has raised more than $100,000 in the past year.

Manny has deals with Evanger’s Dog Food and Zico Coconut Water, among others. With all the merchandising, fundraising, deals, appearances and travels (a 15-city tour that goes from coast-to-coast), Chavez now is working full-time with Manny.

“There would be no way to manage all the stuff without her quitting her job,” says Huang. “We didn’t expect any of this. It happened so fast.”

TIME

How Well Do You Know YouTube’s Greatest Viral Videos?

A quiz that'll test your smarts on Friday, Keyboard Cat, David After Dentist and more


(Credit for all images: Youtube)

TIME NFL

The NFL Is Finally on YouTube

NFL: NFC Championship-Green Bay Packers at Seattle Seahawks
© USA Today Sports / Reuters January 18, 2015; Seattle, WA, USA; Seattle Seahawks tight end Luke Willson (82) catches a pass for a two point conversion against the defense of Green Bay Packers free safety Ha Ha Clinton-Dix (21) during the second half in the NFC Championship game at CenturyLink Field. Mandatory Credit: Kyle Terada-USA TODAY Sports - RTR4LX3U

Its YouTube channel won't feature live streaming but will have analysis, non-live highlights and recaps

The National Football League and Google have partnered up to allow content and clips to be posted on YouTube.

The NFL YouTube channel, which has already launched, offers game previews, in-game highlights and recaps. It will not, at this point, include live-streaming, according to the Associated Press.

”The focus is on non-live highlights,” said NFL spokesman Brian McCarthy.

Under the deal, Google will pay a multi-million dollar up-front fee annually for the right to broadcast the videos and will split additional revenue with the NFL, according to the Wall Street Journal.

The NFL meticulously protects its video content and until this new agreement legal videos were only available on its website, or that of a broadcast partner.

Previously, transcendent moments like Odell Beckham Jr’s “greatest play ever” were uploaded to YouTube by amateur videographers pointing a camera (or more likely a camera-phone) at a television set. The official YouTube site already features a playlist called “Best of Odell Beckham Jr” where viewers can find a much higher quality version of his amazing catch.

[Associated Press]

TIME Media

YouTube Will Host Its Own Super Bowl Halftime Show

YouTube Harley Morenstein Streamy Awards
Kevin Winter—Getty Images Internet personalities Harley Morenstein (L) and Lloyd Ahlquist speak at the 4th Annual Streamy Awards presented by Coca-Cola in Beverly Hills, Calif. on Sept. 7, 2014.

The stream will include performances, stunts and fake advertisements

Looks like Katy Perry and Lenny Kravitz just got some competition: While the pop stars sing their hearts out during NBC’s broadcast of the Super Bowl, YouTube will be airing its own halftime show, starring Internet celebrities like Harley Morenstein, Freddie Wong and Toby Turner.

The stream will include performances, stunts and fake advertisements, Bloomberg reports, as well as the real ones, which are popular every year on the Google-owned video service. Last year, users spent 6.3 million hours watching Super Bowl ads on YouTube.

It remains to be seen whether this new show will draw viewers away from the TV or just add a second screen to young viewers’ Super Bowl experience.

[Bloomberg]

TIME Media

Here’s How Vimeo Is Poaching Some of YouTube’s Talent

YouTube
AFP—AFP/Getty Images A picture shows a You Tube logo on December 4, 2012 during LeWeb Paris 2012 in Saint-Denis near Paris.

Maker Studio stars will offer videos on Vimeo first in an exclusive timed window

Online video site Vimeo is aggressively recruiting some of YouTube’s talent.

The company has just signed a deal with Maker Studios, one of the biggest multichannel networks on YouTube, to bring some Maker videos to Vimeo first for an exclusive timed window. While most content on YouTube is free, the videos created through the Vimeo deal will be part of Vimeo on Demand, the site’s online store where it sells films and episodic content.

Financial terms of the deal weren’t disclosed.

Vimeo has long billed itself as a premium alternative to YouTube that caters to filmmakers. The site doesn’t show pre-roll ads, instead encouraging creators to charge viewers for their content in order to make money. Vimeo takes a 10% cut of video sales, a smaller portion than the 45% of ad revenue YouTube typically takes for videos hosted on its site.

Maker Studios, which was purchased by Disney for nearly $1 billion last year, counts among its ranks huge online stars like PewDiePie and Andrea Brooks (however, neither Maker nor Vimeo have yet disclosed which creators will be crafting videos as part of the deal). The Maker videos funded by Vimeo will cover a wide variety of genres and will be both short and long form, Vimeo spokeswoman Jessica Casano-Antonellis said in an email. The exclusivity window for different videos will vary, so the content could still end up on YouTube with ads at a later date. For now the initiaitve is only running through 2015.

The Maker-Vimeo partnership is the latest in a series of attacks on YouTube’s dominance of online video. A startup called Vessel is planning to offer paid subscriptions that give fans access to video creators’ content before it arrives on YouTube and Facebook has also reportedly been trying to recruit YouTube stars to make content for its fast-growing video platform. For its part, YouTube already offers creators the ability to charge money for their videos if their channels have at least 1,000 subscribers.

TIME Media

This Is the Craziest New Feature YouTube Has Added in Years

Gangnam Style Psy Breaks YouTube Counter
Kim Jae-Hwan—AFP/Getty Images South Korean singer Park Jae-Sang, also known as Psy, speaks during a press conference after returning from a US trip, in Seoul on September 25, 2012.

A totally new way to watch stuff may be on its way

Online video is about to become a lot more immersive. YouTube has plans to add 360-degree videos in the coming weeks, according to Gizmodo. The Google-owned video site isn’t yet divulging details on how the videos will work, but 360-degree videos on other sites operate similarly to panoramic photographs, allowing the user to click and drag across an image to pivot the camera angle as the video plays.

No word yet on whether this new feature will be compatible with the growing number of virtual reality devices headed to market. Google has its own low-tech VR device called Google Cardboard that could help YouTube’s 360-degree videos spring to life.

[Gizmodo]

TIME movies

Rogen and Franco Will Live-Tweet The Interview as It Hits iTunes

The platform joins Google Play, YouTube and XBox in offering the previously canceled movie

Correction appended Dec. 28, 2014

The Interview will be available for download on iTunes, Apple announced Sunday. The platform joins Google Play, YouTube and XBox in offering the previously canceled movie.

“We’re pleased to offer ‘The Interview’ for rental or purchase on the iTunes Store,” Apple spokesman Tom Neumayr told Reuters in a statement.

Though the film has largely been panned by critics, the movie’s stars remain upbeat about it on Twitter and elsewhere. The lead actors, James Franco and Seth Rogen, prepared to live-tweet a viewing of the movie at 5 p.m. E.T.

Read more: The Interview, the Movie You Almost Never Got to See

The Interview, which had its release canceled amid threats to attack theaters that showed it, ultimately opened in more than 300 primarily independent theaters Christmas Day and earned more than $1 million in box-office revenue. While the sum is significant, it is far less than it was expected to earn had it been released widely, and it remains to be seen whether Sony Pictures will be able to earn back the $44 million cost of making it.

The original version of this story misstated the start time for Rogen and Franco’s live tweets. It is 5 p.m. E.T.

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