The ALS Association raised $50,000 in the same period last year+ READ ARTICLE
The extremely viral ALS Ice Bucket Challenge has led to record donations to the ALS Association, raising some $15.6 million in contributions to the group and and its national affiliates since July 29 — compared with less than $50,000 in the same period last year.
“It’s huge. It’s a game changer for the ALS Association,” said ALS Association President Barbara Newhouse.
The $12 million figure represents more than half of the funds raised in all of 2012, when the national organization brought in $19 million in contributions.
The total has been boosted by a flood of celebrities participating in the Ice Bucket Challenge, in increasingly creative ways.