TIME Research

Can You Draw the Apple Logo From Memory?

In one study, only 1 out of 85 participants could

Corporate logos are designed to be not only recognizable but also memorable. So why is it that so few people are able to accurately reproduce logos when put to the test?

Researchers say it’s most likely because memories are recorded in broad strokes, while details are often forgotten, according to a new study published in the Quarterly Journal of Experimental Psychology.

Over the course of the study, 85 UCLA undergraduates were asked to reproduce an Apple logo from memory. Only one was able to draw the image correctly.

Here are some of the versions they came up with. Only one is correct — can you tell which one?

“There was a striking discrepancy between participants’ confidence prior to drawing the logo and how well they performed on the task,” said Alan Castel, a senior author of the study. “People’s memory, even for extremely common objects, is much poorer than they believe it to be.”

Try it for yourself.

[Science Daily]

TIME Research

Pediatrics Group Says Schools Shouldn’t Drug Test

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Random drug testing doesn't have enough evidence to support it, the AAP says

A leading U.S. pediatrics group is recommending against in-school drug testing as a way to prevent young people from experimenting with illegal substances.

The American Academy of Pediatrics (AAP) released a policy statement on Monday saying it opposes randomly drug testing students because there’s not enough evidence to show it’s effective, and because random testing can damage relationships between students and their schools. It’s also a possible infringement on privacy, the group says.

Fifteen years ago, the Supreme Court established the legality for school-based drug testing for students. Proponents of the practice say that random testing at schools deters students from using drugs.

But the AAP says they don’t believe it’s worth the costs to schools. “We want to be really clear about this—this is not pushing schools to the side or saying they have no role,” says report author Dr. Sharon Levy, the director of the Adolescent Substance Abuse Program at Boston Children’s Hospital. “It’s a question of what’s the best way for schools to be involved.”

According to the AAP policy statement, there’s limited evidence to suggest that drug testing programs in schools prevent kids from trying drugs. “We reviewed the studies done to take a look at this question, and while there’s evidence, there are a lot of caveats around that,” says Levy, who adds that many studies rely on self-reports and show inconsistent data.

The tests are imperfect, sometimes showing anxiety-inducing false negatives and false positives, the AAP says. While drug tests should be used to find students who may need intervention, the AAP believes, studies have shown that students are often given severe consequences like suspensions or expulsions that are not followed up by treatment. The tests can also detect substances used by young people for medical reasons, which could result in breaches of their privacy and damage the relationship between schools and their students, the AAP says.

“Random drug testing, particularly on the scale of these drug-testing programs which are typically once or twice a year, is not very likely to pick up sporadic use, which is the majority of use by high school kids,” says Levy. “It depends how important you think it is to pick up sporadic use, but I think it’s very important.”

The researchers also add that drug tests don’t typically pick up on alcohol, which is the illegal substance most commonly used by adolescents and teens.

Levy says that the goal of the new policy statement is not to stop schools from actively seeking out students who are at risk for drug use, but to weigh the best strategies. Instead, the AAP recommends school-based prevention and intervention programs, education, other screening methods like confidential self-reports, counseling and referrals.

Levy says she recognizes that not all experts may agree, but that she and her panel crafted their statement based on the most recent evidence available. She hopes that pediatricians and schools can collaborate to find the most effective ways to help students resist drugs.

TIME Diet/Nutrition

A High-Fat Diet Could Be Altering Your Behavior and Not Just Your Waistline

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Study finds that heart disease and obesity aren't the only effects of eating too many fatty foods

Obesity, heart disease and other physical afflictions may not be the only negative impacts of consuming fatty foods. According to a recent study on mice, high-fat foods could be affecting behavior, increasing the risk of depression and related psychological disorders.

The study, published in the journal Biological Psychiatry, suggests that a high-fat diet alters the mix of bacteria in the gut known as the gut microbiome. These changes, researchers from Louisiana State University believe, might be affecting one’s susceptibility to mental illness.

The researchers tested their hypothesis by taking organisms from the gut microbiome of mice that had been fed a high-fat diet and transplanting them into non-obese mice. They found that the microbiome associated with greater levels of fat led to problems such as increased anxiety and impaired memory.

“This paper suggests that high-fat diets impair brain health, in part, by disrupting the symbiotic relationship between humans and the microorganisms that occupy our gastrointestinal tracks,” Dr. John Krystal, Editor of Biological Psychiatry, told Science Daily.

Although there is still a lot of research to be done in this field, the study highlights mental issues associated with a high-fat diet regardless of obesity.

[Science Daily]

Read next: 10 Reasons Your Belly Fat Isn’t Going Away

Listen to the most important stories of the day.

TIME climate change

The Antarctic’s Floating Ice Shelves Are Melting At an Alarming Rate

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Australian Antarctic Division—AFP/Getty Images The Totten Glacier, pictured here, is the most rapidly thinning glacier in East Antarctica.

The rate is also accelerating over time

Some of Antarctica’s floating ice shelves are up to 18% thinner than they were two decades ago, according to a new study shedding light on climate change.

Science Daily reports that researchers at the UC San Diego’s Scripps Institution of Oceanography examined satellite data from the past two decades and discovered that ice shelves are thinning at precipitous rates, which are accelerating over time.

In 1994 to 2003, Antarctica’s total ice shelf volume – the ice shelf area multiplied by thickness – underwent minimal change. Then thinning began, with the last few years pointing to the highest rate of change.

“Eighteen percent over the course of eighteen years is really a substantial change,” researcher Fernando Paolo told Science Daily. “Overall, we show not only the total ice shelf volume is decreasing, but we see an acceleration in the last decade.”

The ice shelf shrinkage is indirectly linked to rising sea levels, and current volume reduction rates have scientists projecting that half the volume of ice shelves in western Antarctica may be lost in 200 years.

[Science Daily]

TIME Diet/Nutrition

Why We Like Food That Makes Noise

TIME.com stock photos Food Snacks Potato Chips
Elizabeth Renstrom for TIME

What your food 'sounds' like affects how good it tastes, a new study says

The crunch of a chip, the snap of a carrot, or the fizz of a freshly opened beverage may greatly influence just how good we think those foods taste, according to new flavor research.

Flavor perception is multi-sensory. “The flavor of food is reduced to a mere whisper when its scent is lost,” chef Molly Birnbaum once said. In a new report published in the journal Flavour, researcher Charles Spence, a professor of experimental psychology at Oxford University reviews a wide variety of research related to sound and flavor perception, and comes to the conclusion that what a food sounds like is incredibly important to the experience of eating it. That sound, he says, is the “forgotten flavor sense.”

“Our brains are all the time trying to pick up correlations in the environment,” says Spence. According to his research, people use sounds to assess how tasty food is, even if they don’t realize it. In one of the studies he highlights, consumers used the word “crisp” more than any other descriptor when they were asked to evaluate 79 foods. Another study completed in 2007 by University of Leeds researchers to determine just how important bacon crispiness is to a BLT, the lead researcher concluded: “We often think it’s the taste and smell of bacon that consumers find most attractive. But our research proves that texture and the crunching sound is just—if not more—important.”

Science has also shown that changing the sounds a food makes can influence a person’s perception of it. In his own prior research, Spence showed that people give carbonated beverages higher ratings when the sound of the bubbles popping becomes louder and more frequent.

But why is the way food sounds important to us? For one, Spence says it could be that sound is an indicator for texture and therefore quality. Texture can reveal how fresh food is. If an apple cracks crisply when it’s bitten into, instead of yielding without a snap, you know that’s a good sign.

Even soft foods, like bread, bananas or mousse can make subtle sounds when they’re bitten, sliced or plunged into with a spoon, and Spence says he believes the commercialization of sounds in the food industry may soon be growing in a big way.

“It’s going to start out with modernist chefs,” Spence predicts. Food modifications could also be used to help make food more pleasurable for the elderly whose overall senses may be decreasing, he adds.

Outside sound can also influence perception, and it doesn’t require much effort. “If I’m having Italian food and I’m hearing music of that region, it may make me perceive the food as more authentic,” he says. Even the ice cream company Häagen-Dazs launched an app where customers can scan their ice cream carton and listen to a violin concerto timed to allow the ice cream to soften.

Still, Spence says he largely feels like sound isn’t being considered in the food industry as often as it could be. A 2003 survey of 14o food scientists showed they rated sound as the least important attribute contributing to flavor. But as research continues to emerge and the industry continues to experiment, we may be listening to our food more often.

TIME Research

Here’s Why Drug-Resistant Bacteria Could Spread Globally

Escherichia coli bacteria by scanning electron microscopy (SEM).
Scimat Scimat—Photo Researchers RM/Getty Images Escherichia coli bacteria by scanning electron microscopy (SEM).

Two genes responsible for building up drug-resistance can easily be shared between a family of bacteria

Common bacteria could be on the verge of becoming antibiotic-resistant super bugs, according to a new study.

Resistance to antibiotics is in danger of spreading globally among the type of bacteria that’s associated with causing infections in hospitals, reports the Science Daily.

Researchers at the Washington University School of Medicine in St. Louis found that two genes that help build up this resistance to a particularly strong class of antibiotics called carbapenems can be shared fairly easily between a family of bacteria.

“Carbapenems are one of our last resorts for treating bacterial infections, what we use when nothing else works,” said senior author Gautam Dantas.

The study was based on incidents at two Los Angeles hospitals where several patients became infected with drug-resistant bacteria that had contaminated medical equipment.

Researchers studied a family of bacteria called Enterobacteriaceae. While not all of these bacteria cause illness, the Centers for Disease Control and Prevention named carbapenem-resistant Enterobacteriaceae as one of the three most urgent threats among emerging forms of antibiotic-resistant disease.

The team compared the genomes of carbapenems-resistant bacteria that had been isolated in the U.S. to those from bacteria isolated in Pakistan, expecting them to be genetically different. But what they found was the two resistant genes could be shared easily between bacteria from the two geographic regions.

“Our findings also suggest it’s going to get easier for strains of these bacteria that are not yet resistant to pick up a gene that lets them survive carbapenem treatment,” Dantas said.

As drug-resistant forms of Enterobacteriaceae become more widespread, he adds, “the odds will increase that we’ll pass one of these superbugs on to a friend with a weakened immune system who can really be hurt by them.”

[Science Daily]

Read next: Study Links Widely Used Pesticides to Antibiotic Resistance

Listen to the most important stories of the day.

TIME Research

Google Granted Patent for Smart Contact Lens

This undated photo released by Google shows a contact lens Google is testing to explore tear glucose.
Google/AP Google's smart contact lenses.

May allow people with diabetes to easily measure glucose levels

Google has been granted a patent for a contact lens with an embedded chip,

The patent, which was discovered by WebProNews, features a sensor in the lens. Google has previously said that it is partnering with the pharmaceutical company Novartis to create a smart contact lens that could monitor blood sugar for people with diabetes.

As TIME has previously reported, Google has been testing various prototypes of smart contact lens and is currently in talks with the U.S. Food and Drug Administration (FDA) about a lens that measures glucose levels in users’ tears. The company says the chip and sensor are embedded between two layers of contact lens material and a tiny pinhole lets tear fluid from the eye reach the glucose sensor, and the sensor can measure levels every second.

Diabetics must currently prick their fingers throughout the day to measure blood sugar levels, but Google believes the contact lenses would be less invasive and allow people with diabetes to check glucose more often and more easily.

When asked if the patent is indeed for the smart contact lens for diabetes patients, Google told TIME the company does not comment on patent filings. “We hold patents on a variety of ideas—some of those ideas later mature into real products or services, some don’t. Prospective product announcements should not necessarily be inferred from our patents,” a Google spokesperson said in an email.

TIME Research

High Blood Pressure Related Deaths Are Way Up: CDC

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Hypertension is a factor in many U.S. deaths

Deaths related to high blood pressure, have risen significantly over the last 13 years, according to new federal data.

A new report from the U.S. Centers for Disease Control and Prevention’s (CDC) National Center for Health Statistics shows the number of hypertension-related deaths increased 61.8%, from 2000 to 2013. The researchers analyzed national cause-of-death data files and defined hypertension-related death as any mention of hypertension on the death certificate. They found that over the 13 year period, the rate rose for both sexes age 45 and older.

But report also found that the proportion of deaths where heart disease was the underlying cause of death dropped by about 6%. The proportion of deaths where stroke was the underlying cause also dropped by about 5%.

“In the areas we’ve been focusing on for the last two to three decades we really have seen a reduction in deaths,” says Dr. Clyde Yancy chief of the division of cardiology at Northwestern University’s Feinberg School of Medicine. “The lens has to increase now. This is an important message to get out that there are multiple reasons you want to get rid of hypertension, not just reducing stroke and heart disease, but minimizing the impact on diabetes and reducing your risk for cancer.” Yancy was not involved in the research.

While it is generally accepted that high blood pressure can lead to heart-related problems, studies have also shown links between hypertension and other chronic diseases. For instance, prior data has shown that hypertension can increase the risk of dying from cancer and developing the disease in the first place. The researchers report that heart disease, stroke, cancer and diabetes accounted for 65% of all the deaths with a mention of hypertension in 2000 and 54% in 2013.

Overall, the report shows that one out of six hypertension-related deaths was due to high blood pressure as the underlying cause. In the other deaths, high blood pressure was listed as a contributing factor.

TIME neuroscience

Your Brain Learns New Words By Seeing Them Not Hearing Them

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Chris Ryan—Getty Images/Caiaimage

To be a really proficient reader, it’s not enough to “hear” words. You also have to see them

We start to talk before we can read, so hearing words, and getting familiar with their sounds, is obviously a critical part of learning a language. But in order to read, and especially in order to read quickly, our brains have to “see” words as well.

At least that’s what Maximilian Riesenhuber, a neuroscientist at Georgetown University Medical Center, and his colleagues found in an intriguing brain-mapping study published in the Journal of Neuroscience. The scientists recruited a small group of college students to learn a set of 150 nonsense words, and they imaged their brains before and after the training.

Before they learned the words, their brains registered them as a jumble of symbols. But after they were trained to give them a meaning, the words looked more like familiar words they used every day, like car, cat or apple.

MORE: Mistakes to Avoid When Learning a Foreign Language

The difference in way the brain treated the words involved “seeing” them rather than sounding them out. The closest analogy would be for adults learning a foreign language based on a completely different alphabet system. Students would have to first learn the new alphabet, assigning sounds to each symbol, and in order to read, they would have to sound out each letter to put words together.

In a person’s native language, such reading occurs in an entirely different way. Instead of taking time to sound out each letter, the brain trains itself to recognize groups of letters it frequently sees together — c-a-r for example — and dedicates a set of neurons in a portion of the brain that activates when these letters appear.

In the functional MRI images of the volunteers’ brains, that’s what Riesenhuber saw. The visual word form area, located in the left side of the visual cortex, is like a dictionary for words, and it stores the visual representation of the letters making up thousands of words. This visual dictionary makes it possible to read at a fast pace rather than laboriously sounding out each letter of each word every time we read. After the participants were trained to learn the meaningless words, this part of their brains was activated.

MORE: An Infant’s Brain Maps Language From Birth, Study Says

“Now we are seeing words as visual objects, and phonetics is not involved any more,” he says. “We recognize the word as a chunk so we go directly from a visual pattern to the word’s meaning, and we don’t detour to the auditory system.”

The idea of a visual dictionary could also help researchers to better understanding reading or learning disorders like dyslexia. More research could reveal whether the visual word form area in people with such disabilities is different in any way, or whether they tend to read via more auditory pathways. “I helps us understand in a general way how the brain learns, the fastest way of learning, and how to build on prior learning,” says Riesenhuber.

TIME Research

Study Links Widely Used Pesticides to Antibiotic Resistance

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Glyphosate, 2,4-D, and dicamba found to affect bacteria in ways that could promote resistance to common antibiotics

This has not been a good week for glyphosate, the active ingredient in Roundup and other herbicides. On Friday, the World Health Organization (WHO) announced that it had classified glyphosate, the United States’ most widely used pesticide, as “probably carcinogenic to humans.”

Now, the chemical has another strike against it. A new study published by the American Society of Microbiology’s journal mBio has linked glyphosate and two other widely-used herbicides–2,4-D and dicamba–to one of the most pressing public health crises of our time: antibiotic resistance.

This study found that exposure to these herbicides in their commercial forms changed the way bacteria responded to a number of antibiotics, including ampicillin, ciprofloxacin, and tetracycline–drugs widely used to treat a range of deadly diseases.

Dicamba, 2,4-D, and glyphosate have been in use for decades, so why have their antibacterial-resistance effects not been documented before? As the study’s lead author, Jack Heinemann, professor of genetics at the University of Canterbury in New Zealand, explains, when pesticides are tested for adverse effects, “it’s the lethal toxicity that people focus on.” In other words, how much of the chemical will kill an organism.

“What makes our study different, is that it is looking at a sub-lethal effect,” says Heinemann. “The effect we see requires that the bacteria stay alive.”

Previous studies done by other researchers have found that substances chemically similar to dicamba and 2,4-D can cause antibiotic resistance, Heinemann explains. So he and his colleagues decided to investigate whether these herbicides would produce similar effects. They added glyphosate to the study because it is chemically unlike the other two. But, to their surprise, it also produced some antibiotic resistance.

Heinemann explains that because these herbicides are not “supertoxic” to the bacteria the study tested—E. coli and Salmonellathey are not killed outright at levels typically used to kill weeds. Instead, the bacteria stay alive while activating proteins known as efflux pumps in order to rid themselves of toxins. And this defense mechanism can make the bacteria develop resistance to the threat from which it is defending itself.

Scientists know that overuse of antibiotics in humans can decrease their effectiveness. In the same way, says Heinemann, “exposure to these pesticides make the pathogens stronger.”

Although this study only looked at two laboratory strains of human pathogens, the antibiotics examined represent what he calls “broad classes” of drugs we’ve come to depend on to fight infections and the herbicides are three of the most-used worldwide.

Heinemann also notes that the different pesticides produced a variety of responses. While all three produced an antibacterial-resistant response to some of the antibiotics, some of the combinations his team tested produced no response and some increasedthe antibiotic’s effect.

Although the study is likely to be seen as controversial by some, University of Massachusetts Dartmouth assistant professor of biology, Dr. Mark Silby says it “followed established protocols” and the existing scientific literature supports its findings.

“This is a very carefully designed study,” says Dr. Michael Hansen, a senior staff scientist at Consumers Union. “It’s incredibly important work showing the complexity of an effect that hadn’t been thought about before.” The mechanisms by which the bacteria respond to toxics–in this case herbicides–are already well-known, Hansen explains. What’s new and important is looking at non-lethal levels of exposure in combination with the antibiotics.

The weed-killers used in the study were purchased at a local store and were used at levels specified in use directions, which means the scientists were testing chemicals actually in use worldwide rather than a special laboratory sample of the active compound.

How could any of this affect people?

“These herbicides are now used at such a scale that we can almost use the term ubiquitous,” says Heinemann. For one, glyphosate is used on about 94 percent of the soybeans and 89 percent of the corn grown in the U.S, while 2,4-D is the third-most widely used herbicide in the U.S., while dicamba ranks fifth in use worldwide.

The levels at which the researchers saw effects were higher than the residues allowed on food, but below what is often used in rural settings, says Heinemann.

The results of Heinemann’s study suggest there is probably a small chance that exposure through food would produce these effects, but they could be a concern in areas where the pesticides are being applied, says Hansen. Thus, the people most likely to be affected are farmers, farmworkers, and other people who live in agricultural communities.

Also to consider is the approval earlier this year of a new pesticide that combines glyphosate and 2,4-D and soybean and cotton seeds genetically engineered to resist dicamba, all of which are expected to increase use of these pesticides.

Pesticide-induced antibiotic resistance could also affect honeybees since many commercial hives are now being treated with antibiotics. It’s possible, Heinemann says, that “comingling of antibiotics and herbicides could be compromising the effectiveness of those antibiotics,” and thus honeybee health.

Meanwhile, Monsanto says it disagrees with WHO’s announcement on glyphosate. “All labeled uses of glyphosate are safe for human health and supported by one of the most extensive worldwide human health databases ever compiled on an agricultural product,” the company says in a statement on its website.

Neither Monsanto nor other pesticide manufacturers have had the opportunity to respond to the new mBio study. But the Council for Biotechnology Information said on its website “GMO Answers” last month, that glyphosate had once been considered for use as an antibiotic but that “levels needed to kill microbes are relatively high, and resistance can develop readily.” In other words, the phenomenon Heinemann and colleagues observed is not entirely unexpected.

“A jigsaw puzzle is a good metaphor,” for how these effects fit together, says the scientist.

The next steps in this research will be to test additional bacteria and pure samples of the pesticides. But for now, it’s clear that “further work is needed,” says Hansen. “This is something we need to look at as we expand the use of these herbicides.”

This article originally appeared on Civil Eats.

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